Galderma and McCann Echo for Epiduo Forte Gel
Marked for Life

As acne treatment, Epiduo Forte Gel faced generic competition. But this campaign differentiated through highlighting its ability to reduce lesions and scarring. The bold and powerful ads, which feature wood sculpted portraits with phrases such as “Acne + Debbie Forever” carved into them, drove a 36% increase in prescriptions. Judges found the work highly differentiated from typical pharma ads.


Finalists

Circassia and W2O for Tudorza
Tunight + Tumorrow with Tudorza

Endo Pharmaceuticals and GSW/Xiaflex
Key to unlocking Peyronie’s disease (PD) diagnosis

Galderma and McCann Echo for Epiduo Forte Gel
Marked for Life

Janssen and Ogilvy CommonHealth Worldwide for Apalutamide
Emerging Threat

Otsuka and Ogilvy CommonHealth Worldwide for BreathTek
Faces/Feces Campaign