Galderma and McCann Echo for Epiduo Forte Gel
Marked for Life
As acne treatment, Epiduo Forte Gel faced generic competition. But this campaign differentiated through highlighting its ability to reduce lesions and scarring. The bold and powerful ads, which feature wood sculpted portraits with phrases such as “Acne + Debbie Forever” carved into them, drove a 36% increase in prescriptions. Judges found the work highly differentiated from typical pharma ads.
Finalists
Circassia and W2O for Tudorza
Tunight + Tumorrow with Tudorza
Endo Pharmaceuticals and GSW/Xiaflex
Key to unlocking Peyronie’s disease (PD) diagnosis
Galderma and McCann Echo for Epiduo Forte Gel
Marked for Life
Janssen and Ogilvy CommonHealth Worldwide for Apalutamide
Emerging Threat
Otsuka and Ogilvy CommonHealth Worldwide for BreathTek
Faces/Feces Campaign
From the October 11, 2018 Issue of MM+M - Medical Marketing and Media