Best Healthcare Consumer Media Brand

Condé Nast SELF

Gold: Condé Nast

healthline

Silver: Healthline

Healthcare Professional Media Brand

medscape

Gold: Medscape

Consultant360

Silver: HMP Communications

Best Use of Relationship Marketing

Pfizer-Dreams

Gold: Pfizer and Wunderman Health

Together in SMA Consumer CRM

Silver: Biogen and CDM New York

Best Use of Public Relations

Idea Couture_Rising Above Expectations with UCB

Gold: UCB and Idea Couture

Confront Constipation

Silver: Synergy Pharmaceuticals and Salutem

Best Use of Data/Analytics

Truth in Medicine Campaign

Silver: South Nassau Communities Hospital and Wax Custom Communications

Best Branded Website for Consumers

Xiidra.com

Gold: Shire and Digitas Health for Xiidra

Mydayis Consumer Campaign

Silver: Shire and Intouch Solutions for Mydayis

Best Branded Website for Healthcare Professionals

Mydayis HCP Campaign

Gold: Shire and Intouch Solutions for Mydayis 

Eylea HCP Website

Silver: Regeneron and Intouch Solutions for Eylea

Best Disease Education Campaign

Get Real About Diabetes

Gold: Novo Nordisk, Cohn & Wolfe, Closerlook, BWR PR, Spark Foundry, and PHM

YES Means Test

Silver: American Sexual Health Association, Edelman 

Best Film or Video

Good Morning Peyton

Gold: National Organization for Rare Disorders (NORD) and CDM New York 

Pfizer-Dreams

Silver: Pfizer and HealthWork

Best Use of Social Media

FartGaze

Gold: GSK Consumer Healthcare and Weber Shandwick for Gas-X 

MigraineSpeakUp

Silver: Amgen/Novartis and Arnold Worldwide 

Best Digital Initiative for Consumers

Confront Constipation

Gold: Synergy Pharmaceuticals and Salutem 

Moose Spa

Silver: Allergan and Area 23 for CoolSculpting

Best Digital Initiative for Non-Consumers

Repatha Escape Room

Gold: Amgen and GSW NY for Repatha 

NuVasive Reline Trauma App

Silver: Reline Trauma, NuVasive, and RainDrop 

Best Consumer Print Campaign

Momentous Moments

Gold: Eli Lilly and Area 23 for Cyramza 

IT’S TRU Print Ad Campaign

Silver: Merck and TBWA\WorldHealth for Keytruda

Best Professional Print Campaign

XIAFLEX has the Key

Gold: Endo Pharmaceuticals and GSW/Xiaflex 

Marked for Life

Silver: Galderma and McCann Echo for Epiduo Forte Gel

Best Professional Sales Tool

The aggNET Interactive Visual Aid

Gold: Horizon Pharma and Closerlook for Krystexxa 

Smallest Booth

Silver: Eli Lilly and Area 23 for Lartruvo

Best Corporate Branding Campaign

Merck Reframes the Definition

Gold: Merck, Marina Maher Communications, TBWA\WorldHealth, and InterbrandHealth 

TECNIS- IOLs Branding Packaging Revolution

Silver: Johnson & Johnson Surgical Vision and 2e Creative for Tecnis Intraocular Lenses 

Best Philanthropic Campaign

#SaveNJlives

Gold: New Jersey Sharing Network and McCann Echo 

Even a Trace Can Be Deadly Campaign

Silver: Food Allergy Research & Education (FARE) and Patients & Purpose

Best Multicultural Campaign

Elevating Healthcare

Silver: L.A. Care and Maricich Health

Step On Up

Silver: Pfizer and J. Walter Thompson for Lyrica capsules CV

Agency Self-Promotion

Agency Love Quiz

Gold: Area 23

Make It Matter

Silver: Concentric Health Experience 

Best TV Advertising Campaign

MannKind- Afrezza

Gold: MannKind and Precisioneffect for Afrezza 

Pfizer-Dreams

Silver: Pfizer and HealthWork 

Best Multichannel Campaign, small to medium product size

Almost Everybody- Almost Everywhere

Gold: Pfizer and FCB Health for Eucrisa 

EvokeHealth_BILilly_Jardiance

Silver: Boehringer Ingelheim & Eli Lilly and Evoke Health for Jardiance 

Best Multichannel Campaign, large product size

SPINRAZA Multichannel Unlock Campaign

Gold: Biogen and CDM New York for Spinraza 

Invisalign Teen Campaign

Silver: Align Tech and Colle McVoy for Invisalign 

Best Product Launch

Sensodyne- Rapid Relief

Gold: GSK and Wunderman Health 

Eleview- Lift That Lasts Launch Campaign

Silver: Aries Pharmaceuticals and HCB Health 

Best Orphan Product Marketing Initiative

Smallest Booth

Gold: Eli Lilly and Area 23 for Lartruvo 

ALS Pathways Disease State Education Campaign

Silver: Mitsubishi Tanabe Pharma America and HCB Health 

Best Use of Immersive Technology

Close Call - A VR Video Vignette

Gold: Boehringer Ingelheim and Confideo Labs for Cardiovascular Franchise (Pradaxa and Praxbind) 

Anti-Trafficking Exam

Silver: Polaris and Area 23

Best Use of Clinical Development Marketing

FROST Clinical Study

Gold: Sanarus Technologies

Best Use of Emerging Media

Best Use of Payer Marketing

Galderma CareConnect Patient Savings Program

Gold: Galderma Laboratories and Schaefer Advertising 

Care Management Toolkit Population Health Program

Silver: AstraZeneca and The Bloc for Agnostic 

Best Marketing Team

Worldwide Clinical Trials Digital Marketing Team

Gold: Digital Marketing Team at Worldwide Clinical Trials

Growth Hackers Extraordinaire- The ReachMD HCP Marketing Team

Silver: The ReachMD HCP Marketing Team 

Agency Entrepreneur of The Year

Calcium - Steven Michaelson

Gold: Steven Michaelson 

Ed_Mitzen_Founder

Silver: Ed Mitzen 

Marketer

Tracy Pike from GSK Canada

Gold: Tracy Pike

Nick Ferrara

Silver: Nick Ferrara 

Young Marketer

Joshua Katten

Gold: Joshua Katten 

ClaireKuhn

Silver: Claire Kuhn 

Small Healthcare Agency

TRM ONCOLOGY - Medical Communications Agency

Gold: TRM Oncology

Cyan Health

Silver: Cyan Health

Midsize Healthcare Agency

Pixacore

Gold: Pixacore 

Concentric

Silver: Concentric Health Experience 

Large Healthcare Agency

Klick Health

Gold: Klick Health 

AREA 23

Silver: Area 23

Titanium

Get Real About Diabetes

Best in Show of 2018: Novo Nordisk, Cohn & Wolfe, Closerlook, BWR PR, Spark Foundry, and PHM

Platinum

guirguis

Platinum: Sherine Guirguis