The Rules Have Changed: How Big Data is Redefining Precision Marketing for the Health Industry
Join Crossix and industry experts to learn how they develop their strategies to identify and leverage the most valuable data and analytics available.
Events
Upping Your Game with Payers: Strategic Quality Conversations in a Value-Based Landscape
Join this Webinar to learn how to best approach health plans and organized providers on the topic of value based reimbursement and strategic quality performance.
A Window Into the Physicians’ Perceptions of Drugs
How does your brand stack up against the competition?
Pull-through Breakthrough: Learn How to Construct an Impactful Pull-through Campaign for 2018
Join this Webinar to learn how to plan a more impactful pull-through campaign for 2018.
Live @ the MM&M Hall of Femme: Women talk about taking action to bridge the gender gap
Executives discussed the challenges and opportunities they have faced as women.
Digital sales enablement: Boosting relationships with HCPs
Hear from Michael Johnson, Global Leader of Digital Marketing & eCommerce at Halyard Health, as he discusses how sales enablement has helped his organization move fast, offer value, and maintain compliance in a complex selling environment.
Shilpa Shah-Mehta
Shilpa Shah-Mehta is executive director of oncology marketing for Novartis.
Myriam Mendila
Myriam Mendila is SVP and head of U.S. medical affairs for Genentech.
Margaret Long
Margaret Long is VP of business communications and stakeholder engagement for Astellas Pharma.
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