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Opinion

Columns and opinion pieces from MM&M

Never lose sight that good healthcare is a fundamental human right
Never lose sight that good healthcare is a fundamental human right
Steve Madden
August 3, 2020
5:00 am

The pandemic has exposed fundamental flaws in how we deliver healthcare, and the inequities are no longer tolerable. We must be the agents of change.

How Steve Madden is training for MM&M Move Together
How Steve Madden is training for MM&M Move Together
Steve Madden
July 20, 2020
9:43 am

After three months out of the pool due to COVID-19, Steve Madden used this trick to ease back into his routine.

Healthcare’s tipping point? Two little-noticed events that will change how consumers engage in healthcare
Healthcare’s tipping point? Two little-noticed events that will change how consumers engage in healthcare
Ned Russell
May 21, 2020
5:00 am

The pandemic has accelerated a change that was already in the works, as health moves even closer to the consumer.

Why this crisis compels marketers to adopt an ‘exponential’ mindset
Why this crisis compels marketers to adopt an ‘exponential’ mindset
Matt Lewis
May 18, 2020
5:00 am

Applying “exponential” thinking to strategic communications and launch plans can help medical marketing pros usher their clients into an uncertain future.

The pharma redemption, in four acts
The pharma redemption, in four acts
Josiah Cope
May 12, 2020
5:00 am

For Hollywood scriptwriters, the villain-to-hero arc is a familiar one. The challenges characters must go through in their arc of redemption can help pharmaceutical brands navigate this next year in the spotlight.

Letting the science speak for itself: How scientists are holding our virtual hands through the pandemic fear and confusion
Letting the science speak for itself: How scientists are holding our virtual hands through the pandemic fear and confusion
Claire Gillis
May 8, 2020
5:00 am

In a debate clouded by misinformation and politicization, people are turning to science for truth.

Benefits of digital transformation are evident and bring new opportunities
Benefits of digital transformation are evident and bring new opportunities
Nitin Kumar
May 7, 2020
5:00 am

Tata Consultancy Services’ Nitin Kumar explains how digital transformation is creating new opportunities for organizations.

Changing vaccine sentiment can change the course of health
Changing vaccine sentiment can change the course of health
Katie Milgrom
May 6, 2020
5:00 am

Over the last few years, we have seen first-hand evidence of the reemergence of vaccine-preventable diseases (VPDs), like the troubling and sometimes deadly reemergence of measles.

We’re all in this together with a common enemy to fight
We’re all in this together with a common enemy to fight
Steve Madden
May 4, 2020
5:00 am

A call with W2O founder and CEO Jim Weiss puts our current situation in perspective: The virus is our only competition.

Navigating pharma marketing in the COVID-19 era
Navigating pharma marketing in the COVID-19 era
John Cahill, McCann Health
April 15, 2020
9:31 am

While all companies are adapting to the COVID-19 pandemic with new ways of protecting their employees, customer relationships and core brand businesses, the particulars of each business sector’s “new normal” are going to vary.

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