Fair skies ahead: An editor’s 2020 wish list
With 2019 finally behind us, it’s time to look ahead and share some wishes for groups in the MM&M ecosystem.
Opinion
Thinking pink: The case for femtech
If health systems are going to retain and attract new customers, femtech is a critical starting place.
Don’t believe the bluster: Many Americans like their healthcare
Contrary to popular belief, most Americans like their healthcare and don’t want to change it.
Revealed: Another Peloton husband
I’m Scott from Boston, the husband who just gave his wife the gift of Peloton.
A warehouse, Thomas Pynchon, rats and Warren: Life on the docks
A rat-infested warehouse on the docks in the middle of summer wouldn’t be a likely selection as a Best Place to Work, but that doesn’t mean it didn’t teach you some lessons along the way.
Overcoming the fear factor to advance consumer health
Consumers aren’t yet sold on sharing their individual health data. Here’s a plan for sealing the deal.
Former Pfizer exec shares his secrets to successful agency/client relationships
Dean Mastrojohn is SVP integrated media at Y&R PR.
With great power comes great responsibility for influencers
When used properly, influencers can be extremely powerful tools to raise awareness of important issues, but beware of those peddling unfounded powers or someone out to make a buck.
6 takeaways from HLTH 2019
A half-dozen takeaways from MM&M executive editor Marc Iskowitz’s two days in Las Vegas — which felt more like five.
Why marketing basics can help improve mental health
Marketing is sometimes dismissed as a superficial pursuit – but its core principles might just be key to improving mental health at work.
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