If health systems are going to retain and attract new customers, femtech is a critical starting place.
Contrary to popular belief, most Americans like their healthcare and don’t want to change it.
A rat-infested warehouse on the docks in the middle of summer wouldn’t be a likely selection as a Best Place to Work, but that doesn’t mean it didn’t teach you some lessons along the way.
Consumers aren’t yet sold on sharing their individual health data. Here’s a plan for sealing the deal.
Dean Mastrojohn is SVP integrated media at Y&R PR.
When used properly, influencers can be extremely powerful tools to raise awareness of important issues, but beware of those peddling unfounded powers or someone out to make a buck.
Marketing is sometimes dismissed as a superficial pursuit – but its core principles might just be key to improving mental health at work.
Please login or register first to view this content.