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Unpacking what HCP engagement means today
Engaging HCPs has always relied on the 4Rs: right message, right target, right channel, and right time. But what do HCPs want and need now that will create an opportunity to receive your brand’s marketing message?
Five things for pharma marketers to know: Monday, June 22, 2020
Pandemic-related cancer delays could lead to more deaths down the road; Black doctors push for anti-bias training in medicine; Coronavirus is accelerating globally, WHO says.
Digital Edition: The 2020 MM&M Agency 100
MM&M’s annual Agency 100 issue showcases the continued broadening of the agency world’s offerings as well as the ingenuity companies displayed in virtualizing their business amid the COVID-19 pandemic.
Porter Novelli, healthcare shop Rabin Martin ink strategic partnership
The firms will share office space and new business leads but maintain their brands.
An updated guide to how pharma and agencies are reacting to George Floyd’s death
This list will be updated regularly as industry responds to the death of Floyd and other black victims of police brutality.
Five things for pharma marketers to know: Friday, June 19, 2020
Study suggests blood type is linked to severity of COVID-19; Trump administration proposal encourages value-based pricing; Nine of 10 Americans concerned pharma will use pandemic to raise prices.
The Escalator: Conversion Labs names medical advisory board member
Plus people moves at Vaxart and RareiTi.
WPP makes $30m three-year anti-racism pledge
Holding group to make donations, offer free services and shore up own diversity metrics.
California to release $6m anti-tobacco RFP
The state wants to boost support for tobacco-free social norms with the seven-figure account.
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