DTC Dialogues: Iris Yim, VP, Asian American Advertising Federation and founder/president, Sparkle Insights, Inc.

MM+M's Stephen Madden speaks with Iris Yim, VP, Asian American Advertising Federation and Founder/ President, Sparkle Insights, Inc. about confronting anti-Asian bias and more.

MM+M Staff

July 15, 2022

9:30 am

In this episode of the MM+M Podcast, recorded live at the DTC National event in Boston earlier this year, MM+M’s Stephen Madden speaks with Iris Yim, VP, Asian American Advertising Federation and Founder/ President, Sparkle Insights, Inc. about confronting anti-Asian bias, what healthcare marketers can do to better appeal to Asian Americans, and what healthcare organizations can do to make themselves more appealing destinations for Asian marketing professionals.

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