Jack interviews Justin Steinman, chief marketing officer at Definitive Healthcare, for his guide to surviving the era of tighter healthcare marketing budgets. Lecia Bushak analyzes the misinformation problem — and public health messaging lessons — from the train derailment in East Palestine, Ohio. And Jack reprises the controversy around Serbian tennis great Novak Djokovic’s COVID-19 vaccination status. Music by Sixieme Son.
MM+M Podcast 3.9.23: A survival guide for era of tighter marketing budgets, East Palestine’s messaging lessons, and Novak Djokovic’s COVID-19 vax row bounces back into spotlight
Surviving tighter marketing budgets, messaging lessons from East Palestine, and row over Novak Djokovic’s vax status bounces back.