In this media-heavy edition of the podcast, Lecia Bushak interviews Roku’s Eric Lloyd about what cord-cutters want from health brands, and how streaming can help them reach linear’s “unreachable.” In her policy segment, Lecia also explains a new bill that aims to increase at-home health care to help stabilize Medicare’s financing problem. And Jack O’Brien recaps a study suggesting drugmakers aren’t taking advantage of some social media platforms, and missing out on opportunities to connect with younger audiences. Music by Sixème Son.
MM+M Podcast 4.26.23: What streamers want from health brands, Medicare’s insolvency, and pharma shuns TikTok
In an interview with Roku's Eric Lloyd, Lecia Bushak compares benefits of streaming vs. linear TV for health brands. Lecia also explains Medicare’s financing problem, and how a new bill could help. And Jack O'Brien recaps a study suggesting drugmakers aren't taking advantage of some social media platforms.