MM+M Podcast 8.12.21: Agile Therapeutics’ Amy Welsh

Amy Welsh, Agile Therapeutics VP of marketing, discusses some of the ways she’s helping hormone patch Twirla break through in the birth control market, including advertising on dating app Tinder.

MM+M Staff

August 12, 2021

10:49 am

Just how easy is it to launch a drug in the not-quite-post-pandemic pharma landscape? Amy Welsh, Agile Therapeutics VP of marketing, discusses some of the ways she’s helping hormone patch Twirla, which launched in December, to break through in the $7 billion birth control market, including advertising to Millennial and Gen-Z women on dating app Tinder.

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