The Corazon – Give Your Heart campaign from Montefiore, a short film encouraging organ donation, won the Grand Prix in the Health & Wellness Lions on Monday.
The campaign was entered by John X. Hannes in New York.
Judges felt there were five criteria award-winning work needed to meet: raising the profile of the category, moving the category forward; technical precision; responsibility; and fusing health and wellness and issues into viewers’ everyday lives, said jury president John Fidelino, executive creative director at InterbrandHealth.
“There was one campaign that met those criteria: Corazon – Give Your Heart for Montefiore, encouraging people to donate their heart when they die,” he said.
Health & Wellness Lions jurors handed out 39 Lions, including eight Gold Lions, 12 Silver, and 18 Bronze. Eight of the winners, including the Grand Prix, were from the U.S.
Three Gold Lions went to U.S.-based campaigns, including two gold statues for Imaginary Friend Society for the Pediatric Brain Tumor Foundation, developed by RPA in Santa Monica. Anti-opioid effort Prescribed to Death from the National Safety Council, created by Energy BBDO in Chicago, also won Gold.
Of the Silver Lion winners, three were from the U.S., as was one Bronze.