Live at Cannes

Live at Cannes

Lions Health winners revealed; US work falls short

Lions Health winners revealed; US work falls short

The first ever winners of the Lions Health were just announced at Palais des Festivals in Cannes. The good news is that jury members reported that the work was of a very high quality and that many found it inspirational. The bad news is that submissions from the US did not fare well at all.

How do we attract creative talent to healthcare?

How do we attract creative talent to healthcare?

This second-day session focused on the topic of talent recruitment, with RIch Levy sharing sobering results of student surveys FCB Health had conducted. The upshot, most advertising and marketing students were not considering healthcare, and would only ponder it as an option if they literally had nowhere else to go.

Pharma deserves a jury unto itself

Pharma deserves a jury unto itself

The fact that the Cannes Lions folks decided to give healthcare its own event says a lot about the uniqueness of the industry. But was it the right thing to do? A few days ago, I put this question to an esteemed member of the pharma jury, Alexandra von Plato, president and global chief creative officer at Digitas Health.

The stage is set... almost

The stage is set… almost

The Debussy Theater at Palais des Festivals is a hive of activity this morning in preparation for tomorrow’s opening day of the Cannes Lions Health Festival of Creativity in Healthcare Communications.

Welcome to MM&MLive@Cannes!

Welcome to MM&MLive@Cannes!

On the eve of the first ever Cannes Lions Health Festival of Creativity in Healthcare Communications, MM&M is proud to bring you this dedicated, live blog to keep you up to date with all the happenings from the south of France.