LionsHealth’s final afternoon began with perspective from Taiwan’s HCPR, with a focus on empowering, rather than frightening patients, in order to encourage people to take positive action for their health.
AZ’s new commercial tune: be different, be humble, be brave
Less than two years after Pascal Soriot was named Astra Zeneca’s new CEO, his vision of scientific leadership for the pharma giant is building momentum. But it’s taking an upheaval in mindset to get there – and that’s a good thing, declared John McCarthy, VP, global commercial excellence, AstraZeneca.
We’re close to the finding out who the first ever Cannes Lions Health award winners will be, after the shortlists for both the Pharma and Health & Wellness categories were announced earlier today.
P&G legend urges pharma to follow his creative lead
Former Procter & Gamble CMO Jim Stengel kicked off the first Cannes Lions Health festival with a rallying cry to healthcare marketers—dare to be a little different.
The fact that the Cannes Lions folks decided to give healthcare its own event says a lot about the uniqueness of the industry. But was it the right thing to do? A few days ago, I put this question to an esteemed member of the pharma jury, Alexandra von Plato, president and global chief creative officer at Digitas Health.
The Debussy Theater at Palais des Festivals is a hive of activity this morning in preparation for tomorrow’s opening day of the Cannes Lions Health Festival of Creativity in Healthcare Communications.
On the eve of the first ever Cannes Lions Health Festival of Creativity in Healthcare Communications, MM&M is proud to bring you this dedicated, live blog to keep you up to date with all the happenings from the south of France.