It’s been said that patients are really just consumers who get sick. Any kind of medical experience usually isn’t fun, nor should it be, but industry would do well to make the clinical encounter more consumer-friendly. And as the front-end of healthcare bends toward accessibility, communicators must shift in the way they convey efficacy, safety and affordability. This panel of advocates will help marketers heed the patient voice to humanize their work.

Panelists:

  • Tina Aswani Omprakash, Crohn’s Patient Advocate, Own Your Crohn’s
  • Teresa Wright-Johnson, MS and Heart Disease Patient Advocate, A Heart that Matters
  • Tonya Hegamin, Intersectional Type 1 Diabetes Patient Advocate

Please join us virtually for live discussions on the future of health marketing at the MM&M Transform conference September 30th and October 1st. You can register here:  https://www.mmm-transform.com/