MM+M has launched a weekly video series, My 2020. MM+M editors will catch up with leaders in the healthcare marketing industry to discuss how they coped with the unprecedented challenges of this year.
The series was inspired by the shift to warm, friendly conversations between colleagues and clients as people were forced to stay home due to the COVID-19 pandemic. Business colleagues began talking more freely about their family, their pets, their health and often began emails or calls by just checking in on their colleagues.
“Prior to March and the COVID-19 shutdown, a lot of the conversations we had about stories or projects were familiar, but businesslike,” said Larry Dobrow, senior editor at MM+M. “Since then, however, so many of those conversations have been friendly and warm and personal in a way that, I think, everybody has needed.”
The first video in the My 2020 series will debut next week.