Recent changes to the PhRMA code are not having a tremendous impact on sales reps’ ability to sell target physicians on the merits of their companies’ brands, according to the results of a survey from Durham, NC-based Cutting Edge Information.
Westport, CT-based TripBuilder, Inc., is determined to help drug and medical device companies educate physicians about new products while at the same time remain consistent with new PhRMA code guidelines.
McGraw-Hill gives anesthesiology residents web resource
March 15, 2009
7:22 pm
McGraw-Hill Professional launched AccessAnesthesiology, a web resource for anesthesiology residents.
Savage, Bennicasa win Nexus Awards
March 15, 2009
7:08 pm
Advanstar’s Debby Savage and Pharmaceutical Media Inc.’s Gina Bennicasa won the Association of Medical Media’s 17th annual Nexus Representatives of the Year Awards, honoring outstanding sales professionals in medical publishing.
Communicating with patients through social media presents significant challenges, but also tremendous opportunities, for pharma marketers.
FDA’s off-label guidance may be up for review
March 15, 2009
5:11 pm
The Obama administration will review and may change an FDA guidance on off-label marketing that was approved in the waning days of the Bush administration, according to McClatchy Newspapers.
FDA commissioner faces advisory committee ‘disinvitation’ gaffe
March 15, 2009
5:09 pm
The incoming FDA commissioner faces something akin to the theme of the old Mission Impossible TV series as the agency admits to yet another management gaffe in its bizarre “disinvitation,” at Eli Lilly’s request, of a dissident voice on an advisory committee days before it was to vote on the company’s new drug, prasugrel.