With pharma facing ongoing scrutiny of its pricing practices, medical marketers are increasingly asked to demonstrate the superior value of new therapies. High-profile candidates in immunology, pain management, and melanoma challenge marketers well in advance of launch.
Marketers discuss catalysts for use of behavioral science techniques
Angelina Sciolla, Ogilvy CommonHealth Worldwide VP and associate creative director, believes we’ve found more sophisticated ways to visualize illness and injury.