July 2018 Issue of MMM

July 2018 Issue of MMM

Top 100 Agencies

2e Creative | 2018

2e CEO Ross Toohey and his team are intent on shaping the 2e model from the inside out.

AbelsonTaylor | 2018

AbelsonTaylor picked up 16 brands and saw growth from existing clients in 2017.

ApotheCom | 2018

Preaching the high-science gospel proved a smart decision for ApotheCom, with oncology and specialized-medicine clients now comprising more than half of its overall business mix.

Area 23 | 2018

Seven years ago, Area 23 was a 70-person operation. At the end of 2017, the agency counted 375 people under its roofs.

Ashfield Healthcare Communications | 2018

By the end of 2017, Ashfield Healthcare Communications had pocketed two of the agency world's most coveted acquisition targets, rare-disease aces aces Cambridge BioMarketing and ...

Beacon Healthcare Communications | 2018

Beacon Healthcare picked up new work from biotechs in 2017, but it also experienced the headaches that come with companies whose value often rises or ...

Benchworks | 2018

Benchworks finished the year strong, adding five AOR engagements in December

Biolumina | 2018

The continued surge of the oncology space almost certainly contributed to Biolumina's own double-digit growth in 2017

Butler/Till Health Group | 2018

The story of Butler/Till Health Group's 2017: Growth from organizations and teams with which it already worked and new engagements with the ones referred its ...

Cadient | 2018

Cadient's work is now about managing marketing ecosystems and delivering transformative experiences.

Calcium | 2018

Calcium thrived in 2017 generating $22.5 million in revenue, a 50% increase over its year-ago take of $15 million.

Cambridge BioMarketing | 2018

Cambridge BioMarketing was back on track in 2017, zeroing in on what the agency does best: rare disease.

CDM | 2018

In particular, rare-disease work seems to stir the creative juices at CDM.

Closerlook | 2018

Closerlook set about reengineering its internal processes to reflect changes in agency responsibilities. eliminating its traditional silos and replacing them with cross-functional groups.

CMI/Compas | 2018

CMI/Compas' strong partnerships with pharma A-listers drove growth in 2017

Concentric Health Experience | 2018

Concentric CEO and founder Ken Begasse attributes growth to the sentiment encapsulated by the agency motto: "You make the medicine. We make it matter."

Continuum Clinical | 2018

The typical Continuum client sits in a different place within the pharma organization: The agency works with R&D and clinical types, as opposed to commercial ...

Create NYC | 2018

Create NYC supported ten pharma companies and more than 65 brands in 2017.

DDB Health | 2018

DDB Health focused on shaping its disparate offices and teams into a cohesive whole.

DevicePharm | 2018

DevicePharm focused on growing its newest office and pacing itself to ensure a smooth integration.

DiD | 2018

DiD was clearly thinking long-term during 2017 when it restructured its executive hierarchy

Digitas Health | 2018

In 2017, there were significant shifts in the way Digitas Health served its clients.

Dudnyk | 2018

Dudnyk has spurred both top and bottom line growth over the past year

Elevate Healthcare | 2018

With executive talent in place and a burgeoning client list, Elevate is looking ahead to continued top-line growth

Entrée Health | 2018

Executives at Entrée Health ask employees to keep two things in mind: That inspiration can come from the most unlikely sources and that every single ...

Evoke Group | 2018

When Evoke Group celebrates its 12th anniversary this December, the agency will simultaneously celebrate another milestone: year-on-year growth of at least 20% for over a ...

Evolution Medical Communications | 2018

As Evolution Medical Communications has evolved over the past 13 years from a true boutique into a 100-strong shop capable of competing with anybody, it ...

FCBCure | 2018

With an expanding roster and a wellness focus that is resonating with clients, FCBCure appears to be on the cusp of a breakout.

FCB Health | 2018

It's the work-related achievements that fuel FCB Health's reputation with current and would-be employees.

Fingerpaint | 2018

Fingerpaint continues to focus on building marketing campaigns that make it easy for patients to digest information.

Flywheel | 2018

According to Flywheel's executive team, the company enters every year with the same goal: To grow responsibly.

ghg (Grey Healthcare Group) | 2018

Grey Healthcare Group shuffled its upper ranks and spread an entrepreneurial, collaborative spirit throughout the organization.

Giant | 2018

Giant made key hires in 2017 as the agency made structural changes in order to formalize strategic divisions.

Greater Than One | 2018

Greater Than One enjoyed one of its best years in company history in 2017, with revenue surging 40%

GSW | 2018

GSW spent much of 2017 dealing with the pressure of not one but two mergers.

Guidemark Health | 2018

After a chaotic end to 2016 that saw an aborted merger and the departure of CEO Matt Brown, Guidemark Health spent the entirety of 2017 ...

H4B Boston | 2018

H4B Boston is thought to be the first network agency to have planted roots in the Boston area several years ago.

H4B Catapult | 2018

H4B Catapult spent 2017 taking a look within and unveiled a new vision.

H4B Chelsea | 2018

As part of the Havas Health & You network, H4B Chelsea is now under the Vivendi umbrella owing to the global giant's recent acquisition of ...

Harrison and Star | 2018

2017 was a year of change at Harrison and Star.

Havas Health Plus | 2018

Havas Health & You combined two of its flagship brands, Havas Lynx and Havas Life New York, to form a new agency dubbed Havas Health ...

Havas Life Metro | 2018

In its client work, Havas Life Metro's use of virtual reality and artificial intelligence continues to rise.

HCB Health | 2018

Revenues and staff size both nudged upward in 2017 for HCB Health.

Healthcare Success | 2018

The bulk of Healthcare Success' clients are hospitals and practices, rather than pharma companies.

HealthWork | 2018

HealthWork enjoyed roster growth and laid the groundwork for an international push.

Heartbeat | 2018

Leadership was handed over to now co-managing directors Nadine Leonard and James Talerico in 2017.

Huntsworth Health | 2018

In 2017, Huntsworth Health reorganized itself in a way that meets client demand.

HYC Health | 2018

HYC Health saw the fruits of its early labor realized during 2017.

Icon U.S. Market Access & Reimbursement | 2018

Under its new structure, ICON US Market Access & Reimbursement comes in and builds a value proposition for payers and handles early market research.

Imre Health | 2018

After several years operating as a business unit within the larger Imre organization, Imre Health formally became a separate offering in 2017.

Intouch Solutions | 2018

2017 was one of the more successful years in Intouch Solutions' nearly two-decade lifespan.

Invivo Communications | 2018

As Invivo prepares to celebrate its 20th anniversary, Invivo has spent time pondering the "who we are" stuff.

Juice Pharma Worldwide | 2018

Juice Pharma Worldwide describes its 2017 as a transformational year, but one that ultimately laid the groundwork for a more robust 2018.

Klick Health | 2018

Over the course of its 21 years, Klick Health has altered the perception of what a health-marketer can do, to the extent that almost anything ...

Lanmark360 | 2018

Lanmark360 celebrated its 40th birthday in 2017, which prompted the company to look back and look forward.

LevLane | 2018

2017 saw LevLane commence an ambitious expansion strategy.

Maricich Health | 2018

Recent uncertainty around health insurance coverage didn't significantly affect the fortunes of Maricich Health, whose client roster is largely populated by insurers.

McCann Health North America | 2018

McCann Health North America's president Amar Urhekar believes the agency's 2016 restructuring came to full fruition in 2017, in the form of what he reports ...

MedThink Communications | 2018

MedThink Communications spent 2017 finding more like-minded parties with which to partner.

MEI | 2018

After a decade of steady expansion, MEI decided to spend some time in 2017 sprucing up its web presence and running itself through brand-refresh exercises.

Merkle Health | 2018

To say that Merkle Health has endured its share of change during the second half of this decade understates the case considerably.

MicroMass Communications | 2018

2017 may have been the year that the agency world finally got wise to the charms of behavioral science, but MicroMass Communications didn't buy into ...

Natrel | 2018

Last year, the Natrel underwent what general manager Nicole Hyland calls a "soft relaunch" around bilateral branding, a new strategy that pairs data and analytics ...

Navicor Group | 2018

M&A activity across Navicor's client base will continue at breakneck speed as more and more companies seek to get into the oncology market or strengthen ...

Neon | 2018

Neon reports a 60% pitch-win rate during 2017 and that it added five pieces of business from existing clients, among them generics giant Sandoz.

Ogilvy CommonHealth Worldwide | 2018

Ogivly CommonHealth Worldwide has reorganized its operating structure, breaking down silos in order to serve clients more effectively.

Pacific Communications | 2018

Pacific Communications began rolling out a new program it calls BAI, which stands for brave, authentic and inspiring, to help create ads with more impact.

Partners + Napier | 2018

Partners + Napier's work in healthcare, especially on behalf of longtime clients Bausch & Lomb and Excellus BlueCross BlueShield, has earned it a reputation for ...

Patient Experience Project | 2018

The Patient Experience Project approach resonated with potential clients during 2017, with new business representing 84% of its growth, the agency reports.

Patients & Purpose | 2018

After operating for 17 years as CDMiConnect, Deb Deaver rebranded her agency as Patients & Purpose to reflect the company's renewed commitment to patient-centricity.

Pixacore | 2018

Pixacore's managing director/president Dhaval Parikh believes the industry will need to make data more actionable and take a holistic, meaningful patient-centric approach to marketing.

Precision Value & Health | 2018

Since Precision Value and Health's formation in 2012, the company has snapped up everything from traditional health advertising firms to sophisticated health-economics groups.

Precisioneffect | 2018

Precisioneffect expanded globally this year with the acquisition of Big Pink, a multichannel healthcare agency based in the U.K.

PRI Healthcare Solutions | 2018

PRI has a new hybrid agency model and novel healthcare provider engagement strategy, known internally as the four Cs: content, creative, channels, and clinicians.

Publicis Health Media | 2018

Data interpretation - and specifically how it allows the agency to micro-target patients for therapies - emerged as an essential Publicis Health Media skill during ...

Purohit Navigation | 2018

Purohit Navigation has found that working with smaller clients requires a more hands-on approach.

Rapp Worldwide | 2018

Rapp Worldwide continues to work with a range of pharma and healthcare A-listers, including Johnson & Johnson, Pfizer, Gilead Sciences, and 23andme.

Razorfish Health | 2018

Razorfish Health's managing director David Paragamian believes the only agencies that will be able to report growth next year will be those that build new ...

Relevate Health Group | 2018

2016 was a pseudo-startup year, as Relevate Health Group consolidated resources and approaches. In 2017, that infrastructure work started to pay off.

RevHealth | 2018

Armed with the new digs and managers, RevHealth grew by double digits in 2017, with revenue rising.

Saatchi & Saatchi Wellness | 2018

Over the past year, Saatchi & Saatchi Wellness saw growth from existing clients like Ipsen and Amgen, and claimed Alcon's vision-care portfolio in a competitive ...

Sandbox | 2018

Sandbox's growth in 2017 was fueled by an influx of new - and distinct - business.

Scout Marketing | 2018

Scout Marketing was acquired by the Stagwell Group in 2017.

Sentrix Health | 2018

At Sentrix Health, 2017 was the year of the launch.

Silverlight Digital | 2018

Silverlight Digital was in the right place at the right time in 2017, landing work on a drug that, in 2018, became an in-demand product ...

Sound Healthcare Communications | 2018

Sound Healthcare Communications, founded just four years ago, doubled its revenue in 2017.

Squint Metrics | 2018

As healthcare marketers continue to beat the patient-centricity drum and trumpet the need for better customer engagement, technology-first shop Squint Metrics has found itself in ...

StoneArch | 2018

StoneArch's presdient Marcia Miller says that 2017 was a strong year for laying the foundation for what kind of company StoneArch will be moving forward.

Strikeforce Communications | 2018

As Strikeforce Communications marks its ten-year anniversary, founder and CEO Mike Rutstein says that he expects to focus more on what the agency can do ...

Sudler & Hennessey | 2018

Company-wide structural changes and a newly acquiring firm reinforced Sudler & Hennessey's legacy of smart and creative medical marketing in 2017.

Synapse | 2018

Synapse has been around since 2004 and grown steadily and consistently over the years, driving revenue past $30 million in 2017.

Syneos Health Communications PR Group | 2018

The four companies now known as Syneos Health Communications have always prided themselves on helping clients navigate choppy brand and PR waters.

TBWA/WorldHealth | 2018

To encapsulate TBWA\WorldHealth's 2017 in a few words, global president Robin Shapiro says that the agency "was all about disruption: embracing it, deploying it, living ...

The Access Group | 2018

The Access Group, with 20 years of experience in managed markets, finds itself in such an envious position.

The Bloc | 2018

After three years without revenue growth, The Bloc shook itself up in 2017.

The Kinetix Group | 2018

The Kinetix Group's managing director JP Strapp predicts a year of continued disruption in the industry and that the evolution of access to care will ...

Triple Threat Communications | 2018

Triple Threat Communications bills itself as something of an iconoclast in the staid agency world.

Vivo Agency | 2018

Vivo Agency prides itself on its ability to market companies themselves and the suite of solutions they provide, rather than just products.

W2O | 2018

W2O CEO and chairman Jim Weiss, who founded the agency in 2001, says that 2017 marked the agency's 16th straight year of double-digit growth.

Wunderman Health | 2018

Wunderman Health tweaked its approach in 2017 to get more personal by creating targeted communications for patients based not just on their disease state, but ...

2018 MM&M Agency 100: Welcome to the new agency world

Everything you need to know about the agency world in medical marketing and communications - including revenue performance and profiles for the top 100 agencies ...

3 questions for holding company CEOs, with further insights from consultancies

CEOs of the healthcare industry's largest holding companies discuss the future of the business and the importance of data privacy.

Interactive agency family tree 2018: the agency world in infographic form

North American healthcare agencies and the holding companies that own them, depicted in one interactive infograpic

Agency revenue table: 2018 MM&M Agency 100

Rankings of the top 100 agencies in healthcare marketing and communications, which includes revenue and staff size

2018 Agency 100 overview: firms adapt to stay ahead of nontraditional players

There was a resetting of healthcare agency priorities in 2017, from income mix to what's keeping them up at night. But revenue continues its steady ...

Editor's Desk

2018 Agency 100 preview: a complete guide to a year of disruption

This year's version of the Agency 100 aims to give you the most complete guide to disruptions in the environment in which agencies operate, ranging ...