The State of Diversity in Healthcare Marketing: For years, pharma has talked about diversity and inclusion issues in its midst, with some pundits saying the industry was slow to embrace diversity and others claiming that it’s ahead of the curve.
Marketers share appealing content mix for waiting room-bound patients
June 6, 2018
6:00 pm
Options abound for waiting-room-bound patients and caregivers.
Two touted products in the pipeline reflect three of medical marketing’s most profound modern-era challenges.
Infographic | MSLs by the numbers
June 5, 2018
5:00 pm
Medical science liaisons are essential participants in most aspects of the commercialization process.
MSLs: ‘We are the connectors’
June 5, 2018
11:30 am
Meet “the connectors” as four of the best-regarded medical science liaisons and the leader of the MSL Society discuss what they do, how they do it, and why their work is so vital.
Cologuard’s Mark Stenhouse on bike training, his office, and his current reading list
June 4, 2018
5:00 pm
Mark Stenhouse, president of Cologuard at Exact Sciences, shares his wake up routine and how he manages a busy schedule.
MM&M and Publicis Health debut results of their first Diversity Survey, detailing areas where healthcare agencies are progressing with regard to diversity and inclusion. Pharma leaders interviewed by MM&M say there are signs the industry is finally getting it right.
Transparency may have taken a back seat on this diversity drive
MM&M/Publicis Health’s first Diversity Survey reveals some notable shifts to making the healthcare industry more inclusive, yet many agencies didn’t feel like opening up about their diversity numbers.
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MM+M Transform: The Patient, Provider and Payer Engagement Matrix