Now more than ever, patients aren’t shy about sharing their wants and needs. Here, 8,000 patients from three generations in the U.S., U.K., Germany, and France weigh in on everything from brand loyalty to the factors that drive their decision-making-processes to the reasons they switch treatments.
More than ever, marketers and agencies have a powerful role in shaping public health, curbing harmful behaviors, and promoting good ones among at-risk communities and individuals.
Has DTC in the oncology space kept up with science?
As oncology drugs save or extend the lives of many more patients than anyone could have imagined a few years ago, a new challenge has emerged in the wake of their approval: Selling them to patients scared about their prognosis and alternately ignorant of and skeptical about recent breakthroughs in treatment.
Communicating in the Aftermath of ‘Repeal and Replace’
When Ortho Clinical Diagnostics lived under the roof of Johnson & Johnson, it had the luxury of focusing on its product and service mix — and not a whole lot else.
Xbox for Docs: Pharma backs AR games for use in physician learning
Pharma has backed a number of AR-based games for physician learning and marketing. They’re meant to complement live learning, but mobile games may do a better job teaching certain skills.
Marketers Trend Report 2018: Relief after one year of Trump doesn’t mitigate all concerns