This year’s Award winners show what good looks like in a host of pharma marketing areas, including new categories like immersive technology and orphan product initiative.
Calcium CEO: ‘Transforming the Landscape of Cancer Care is a Team Effort’
October 20, 2017
2:00 am
Calcium is the sponsor of the 2017 Platinum Award, which was awarded to Dr. Richard Wender, chief cancer control officer of the American Cancer Society.
Meet the 2017 MM&M Awards judges
October 20, 2017
2:00 am
Merck’s Reaves West is this year’s chair of judges.
SILVER | Digital Initiative for Non-Consumers of 2017
October 19, 2017
11:00 pm
Thirty-eight custom illustrations are used to determine the type and severity of trauma experienced.
SILVER | Marketing Team of 2017
October 19, 2017
11:00 pm
Last year, the team’s innovative surround sound approach helped drive record sales of more than $1.2 billion.
GOLD | Disease Education Campaign of 2017
October 19, 2017
11:00 pm
“A unique, creative, and iconic approach,” said one judge.
SILVER | Disease Education Campaign of 2017
October 19, 2017
11:00 pm
Judges loved this powerful campaign for Eli Lilly’s new drug for advanced squamous non-small cell lung cancer.
GOLD | Film or Video of 2017
October 19, 2017
11:00 pm
“The industry needs more work like this,” noted a second adjudicator.
SILVER | Film or Video of 2017
October 19, 2017
11:00 pm
Judges thought the approach was smart and impactful.
SILVER | Healthcare Consumer Media Brand of 2017
October 19, 2017
11:00 pm
Three new products launched in 2016, which contributed to a 66% digital revenue jump and a 17% overall ad revenue increase.
