Burcin, who joins from Klick Health, is the former Global CEO of Havas Health.
Snow Companies, which emphasizes patient storytelling, was founded by Brenda Snow in 2001.
LiquidHub formed a health- and life-sciences-focused offering last June after acquiring Eveo.
This six-part series, produced by the MM&M Content Lab in partnership with Klick Health, tells personal stories of people using creativity to solve problems in healthcare.
Despite the increasing importance of the CIO post, top technology professionals still find it hard to break into the uppermost ranks at life-sciences companies.