Most Recent Articles by Larry Dobrow
Health's popularity at SXSW continues to build. Here's our opening weekend wrap-up.
As oncology drugs save or extend the lives of many more patients than anyone could have imagined a few years ago, a new challenge has emerged in the wake of their approval: Selling them to patients scared about their prognosis and alternately ignorant of and skeptical about recent breakthroughs in treatment.
When Ortho Clinical Diagnostics lived under the roof of Johnson & Johnson, it had the luxury of focusing on its product and service mix — and not a whole lot else.
The general sense: Nobody should get comfortable with the status quo
The results will appear in MM&M's Agency A-to-Z directory, which will appear in the magazine's July issue.