Larry Dobrow

Most Recent Articles by Larry Dobrow

Dr. Reddy's Laboratories CEO of developed markets Alok Sonig makes Wall Street listen

Dr. Reddy's Laboratories CEO of developed markets Alok Sonig makes Wall Street listen

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Alok Sonig, chief executive officer of developed markets at Dr. Reddy's Laboratories, articulates the benefits of generics.

DTC ads 2017: The good, the bad, and the ugly

DTC ads 2017: The good, the bad, and the ugly

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We considered pharma and healthcare ads that, per iSpotTV, started airing no earlier than January 2017.

 SXSW: Tech empathy, data skepticism, and a Black Eyed Pea fuel health track's surge

SXSW: Tech empathy, data skepticism, and a Black Eyed Pea fuel health track's surge

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Health's popularity at SXSW continues to build. Here's our opening weekend wrap-up.

Has DTC in the oncology space kept up with science?

Has DTC in the oncology space kept up with science?

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As oncology drugs save or extend the lives of many more patients than anyone could have imagined a few years ago, a new challenge has emerged in the wake of their approval: Selling them to patients scared about their prognosis and alternately ignorant of and skeptical about recent breakthroughs in treatment.

Ortho CEO leads massive turnaround

Ortho CEO leads massive turnaround

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When Ortho Clinical Diagnostics lived under the roof of Johnson & Johnson, it had the luxury of focusing on its product and service mix — and not a whole lot else.

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