Archive
Speaker bureaus must change to stay relevant, experts say
To remain relevant, speakers bureaus must evolve to a strategic marketing tactic with personalized messaging to the customer.
Roundtable: Market access takes center stage
Participants in this roundtable explore how digital forms of data are poised to illuminate the reimbursement pathway, as market access gets its closeup.
Roundtable: When it comes to media, pharma compares the new with the old
In apportioning their media budgets, pharma companies continue to straddle the line between new and traditional strategies.
Roundtable: Social centricity in oncology
Industry leaders discussed why a social-centric approach is especially important in oncology, particularly as it relates to health systems, interactions with healthcare providers, and family support.
Leadership Exchange: Engaging the Millennial Doctor
In partnership with inVentiv Health, MM&M found a millennial doctor to ask about her frustrations with the existing pharma marketing model to her willingness to text patients.
Leadership Exchange: Socially (In)Active
Social listening can help all along the value chain—from research and discovery to developing marketing plans and strategy.
Leadership Exchange: Launching at the Speed of Digital
It's no secret that speed matters in customer interface. Marc Iskowitz settles into the moderator's seat to find out how biopharma—an industry not known for moving with rapidity—is digitally shifting its commercial model into a higher gear
Transforming Patient Advocacy
It's an entirely different day for patient advocacy, yet we've only scratched the surface. Advocates and their pharma counterparts discuss what's standing in the way of deeper collaboration. Marc Iskowitz chairs a lively debate
Reconcilable Differences
Get on a plane. Pick the right people. Use less e-mail. More SOPs. Marc Iskowitz asks seven execs from both sides of the agency-client divide how to partner despite rising challenges ALL PHOTOGRAPHS THROUGHOUT BY ERICA BERGER
21st Century Promotion
From the 21st Century Cures Act to Amarin's off-label suit, Marc Iskowitz asks seven experts what the confluence of policy developments means for pharma promotion.
GET SMART: MEETING CUSTOMER MOBILE EXPECTATIONS
How pharma can meet customer expectations through mobile.
LEADERSHIP EXCHANGE UNCUT: SOCIAL LISTENING
Five pharma industry vets discuss the promise of leveraging social media to become more customer-centric.
SOCIAL LISTENING
Five pharma industry vets discuss the promise of leveraging social media to become more customer-centric (condensed version).
LEADERSHIP EXCHANGE UNCUT: SOLVING THE RX ADHERENCE PUZZLE
Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.
LEADERSHIP EXCHANGE UNCUT: THE AGENCY-CLIENT RELATIONSHIP
James Chase, MM&M's Editor-In-Chief, chairs a candid discussion with six seasoned execs in "The Agency-Client Relationship," our first Leadership Exchange Uncut eBook. Click here to get the inside scoop on the challenges and opportunities of the agency-client relationship
