AbelsonTaylor named David Levin director of DTC. Levin, who was previously VP account director at Draft, reports to SVP and director of client services Jay Carter. He replaces Richard Blocki, who left to found his own company. Levin’s past work includes the launch of Novartis’ Zelnorm and campaigns for Pfizer’s Zoloft and Zyrtec.
From the January 01, 2007 Issue of MM+M - Medical Marketing and Media