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With the FDA Internet and social media hearings now complete, many Pharma marketers are left trying to answer the question, “what am I supposed to do TODAY?” Formal guidance may not be issued until 2011, yet marketers still have the need to execute digital programs responsibly.
Experts from pharma marketing, digital media and regulatory disciplines will use case studies to examine the key regulatory challenges surrounding online marketing and offer potential solutions and tactics for effectively leveraging this channel within the complex legal environment.
The event will focus on the following core online strategies:
- Websites
- Search Marketing
- Display Advertising
- Social Media
Moderator
Marc Iskowitz, executive editor, Medical Marketing & Media
Sponsored by Klick Pharma
