FCB Health named Healthcare Network of the Year at Cannes
FCB Health won Healthcare Network of the Year for the first time at the Cannes Lions Health festival on Monday.
The network, which includes FCB Health, Area 23, Neon, FCB Cure, Trio, ProHealth, Hudson Global, and Mosaic Health, picked up four awards at the Pharma and Health & Wellness Lions on Monday. The Network of the Year award is based on the number of points each group earns for award wins and shortlisted entries across the Pharma and Health & Wellness categories.
Area 23 won two Silver Pharma Lions for The World's Smallest Booth conference activation for Eli Lilly and the Battle in the Bone campaign for Bayer's prostate cancer drug Xofigo. FCB Health won both a Silver and Bronze Lion for Boehringer Ingelheim's campaign for COPD drug Stiolto Respimat.
FCB Health chief creative officer Rich Levy also served as the Pharma Lions jury president this year.
“It's surreal,” said Levy at the Lions Health awards ceremony on Monday. “Our aim as a network at FCB Health has always been to create the most impactful, inventive, and boundary-breaking work for our clients and to try to transform healthcare advertising in some way – to leave it better than we found it.”
FCB Health unseated McCann Health, which was named Healthcare Network of the Year in both 2017 and 2016.