How Ogilvy's Andrew Schirmer does Cannes
Andrew Schirmer is CEO of Ogilvy CommonHealth, North America.
As these topics remain at the top of many macro-level business and societal discussions, this trend will most likely continue at this year's festival, but I am also hoping to see some examples of actual cases where these tools are being used to drive new ways of communicating with HCPs, patients, and others.
The changes should have a positive effect overall, as there is now a clear area for nonprofit work under health and wellness. It's apparent there has been an effort made by the organizers to avoid the unfair advantage any work unencumbered by fair balance seems to have received over the years.
Hard to say. As Publicis is one of the “Big 5” holding companies, it would seem that not having them participate will mean some award-worthy work is going to be left out of the show.
This seems to be a positive shift, as the way it was previously structured, the Lions Health portion of Cannes always felt as if it was more of a warmup to the main event instead of an important part of the Cannes experience. I believe this new scheduling will create a more inclusive, well-rounded show for all.
Plan your session attendance ahead of time. Set up quick chats with folks you will see there in advance, as well. Look out at the water — a lot. Walk the yacht docks for a truly surreal experience. Soak it all up and take notes.