Most Recent Articles by Marc Iskowitz
Purdue's decision to pull OxyContin sales reps highlights what has been the biggest part of marketing budgets. Did we just see the tipping point?
AstraZeneca strikes deals with Alibaba, Tencent; NY AG sues opioid maker; Justice Department wants more info on CVS-Aetna deal.
It was at an MM&M event back in late 2013 that I got my first glimpse of how this industry feels about big data.
CDC chief resigns; Amazon healthcare entry raises data concerns; Trump promises to make lower drug prices 'a priority'
The combined company wields greater power to disrupt brand profits.