Marc Iskowitz

Most Recent Articles by Marc Iskowitz

David Gideon, medical media icon and industry stalwart, dies at 75

David Gideon, medical media icon and industry stalwart, dies at 75

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For Gideon, honoring those who helped build the medical ad industry became a labor of love.

Media buyers form group to advance standards in POC

Media buyers form group to advance standards in POC

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Among the group's members are media agencies that had pulled healthcare ad spend from the POC channel in the wake of a scandal 10 months ago.

Acquisition fever in July: What does it mean for agencies?

Acquisition fever in July: What does it mean for agencies?

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Health agencies are in acquisition mode, with networks snapping up independents, and the M&A market looks poised to stay hot.

CCO firings a sign of agencies' waning tolerance for misbehavior

CCO firings a sign of agencies' waning tolerance for misbehavior

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Men in high advertising posts are still misbehaving, but agencies are taking the behavior more seriously now, and acting swiftly to address it.

2018 Agency 100 overview: firms adapt to stay ahead of nontraditional players

2018 Agency 100 overview: firms adapt to stay ahead of nontraditional players

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There was a resetting of healthcare agency priorities in 2017, from income mix to what's keeping them up at night. But revenue continues its steady uptick as firms attempt to stay a step ahead of nontraditional players.

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