Marc Iskowitz

Most Recent Articles by Marc Iskowitz

Transparency may have taken a back seat on this diversity drive

Transparency may have taken a back seat on this diversity drive

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MM&M/Publicis Health's first Diversity Survey reveals some notable shifts to making the healthcare industry more inclusive, yet many agencies didn't feel like opening up about their diversity numbers.

How drugmakers are facing the entrance of consumer giants into healthcare

How drugmakers are facing the entrance of consumer giants into healthcare

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As deepening healthcare forays by tech and e-commerce giants ratchet up the pressure on pharma to become more consumer friendly, drugmakers are still defining their new role.

Agencies enable staff to find well-being through work

Agencies enable staff to find well-being through work

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Anatomy of Agency Culture is a supplement designed not only to showcase internal programs, but to examine them with an eye on how they impact company culture.

Data-driven. Obsessive. A little pushy. Meet this year's Top 40 Healthcare Transformers

Data-driven. Obsessive. A little pushy. Meet this year's Top 40 Healthcare Transformers

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Those on the vanguard of transformation include a number of upstarts and veteran gurus taking on historic challenges plaguing health data.

Shortening the drug side-effect list, and five other ways pharma DTC is set to be reformed

Shortening the drug side-effect list, and five other ways pharma DTC is set to be reformed

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MM&M hosted an event in Boston devoted to discussing topics and trends for the DTC marketer.

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