TV and broadcast ad spend to decline: Forrester

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Broadcast and television advertising are going to shrink in marketing importance by 2019.

Forrester Research reports that marketers will spend more than $103 billion on search marketing, display advertising, social media marketing, and email marketing, trouncing the amount they will spend on broadcast and TV combined.

The research firm says search advertising will make up the bulk of interactive advertising for the next five years but will be soon outpaced by financial investments in social media outreach.

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