Migraine

All articles by Migraine

Lundbeck wants you to Say Yep to preventing migraines in Vyepti campaign
Lundbeck wants you to Say Yep to preventing migraines in Vyepti campaign
Jack O'Brien
January 18, 2024
4:03 pm

The Say Yep campaign launch at the start of 2024 continues to raise the profile of migraines, a condition that has attracted significant attention from medical marketers thanks to the involvement of A-list celebrities in recent years.

Lady Gaga, Nurtec have a ‘Million Reasons’ to say goodbye to migraines
Lady Gaga, Nurtec have a ‘Million Reasons’ to say goodbye to migraines
Jack O'Brien
June 13, 2023
10:31 am

The involvement of Lady Gaga brings renewed attention to migraines, which affect an estimated 10% of people, with women more likely to report pain and headache symptoms than men.

Excedrin goes beyond the migraine attack, debuts Head Care Club
Excedrin goes beyond the migraine attack, debuts Head Care Club
Jack O'Brien
April 19, 2023
12:17 pm

Excedrin is also teaming up with Dancing with the Stars judge Derek Hough for curated movement routines to support the head care program.

Khloé Kardashian reprises a familiar role: Migraine patient
Khloé Kardashian reprises a familiar role: Migraine patient
Marc Iskowitz
July 25, 2022
5:09 pm

In Nurtec ODT’s latest TV ad, the reality star returns to her role as the brand’s highest-profile pitchwoman.

#RelieveYourFeed and change your social media life
#RelieveYourFeed and change your social media life
John Newton
July 5, 2022
1:22 pm

An interactive tool from Biohaven offers a novel way to take back control over migraine triggers in social media feeds.

Watch: Zocdoc’s telehealth-focused ‘Migraine’ spot
Watch: Zocdoc’s telehealth-focused ‘Migraine’ spot
Ray Pelosi
September 29, 2020
3:57 pm

Ad spotlights the ease of finding, booking in-network care.

Khloe Kardashian opens up about migraine in Nurtec ODT campaign
Khloe Kardashian opens up about migraine in Nurtec ODT campaign
Alison Kanski
August 7, 2020
11:46 am

The partnership with Khloe Kardashian led to Nurtec ODT’s highest web traffic to date.

With a nod from the FDA, Teva enters white-hot migraine market
With a nod from the FDA, Teva enters white-hot migraine market
Laura Entis
September 18, 2018
9:51 am

Teva’s Ajovy becomes the second approved CGRP migraine therapy, following Amgen’s Aimovig.

How removing an ‘s’ can change the perception of migraines
How removing an ‘s’ can change the perception of migraines
Alison Kanski
April 24, 2018
7:08 pm

Amgen and Novartis enlisted Arnold Worldwide, Wavemaker, and Starcom Media Group for its Speak Your Migraine campaign.

Five things for pharma marketers to know: Tuesday, June 27, 2017
Five things for pharma marketers to know: Tuesday, June 27, 2017
Virginia Lau
June 27, 2017
2:45 pm

Merck announces positive trial results for CETP inhibitor; Purdue Pharma defends withholding of OxyContin marketing material; Roche’s experimental haemophilia drug significantly cuts bleed rate

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