Library
This year’s MM+M Agency 100 is all about telling a story. And who are better storytellers than agencies themselves? Below you will learn all about some of the most influential medical marketing companies in the industry via interactive profiles on what makes them special (Page Turners), podcasts that explore what makes them tick (Storycast), a behind the scenes video (Book Trailer) and sit downs with some of their leaders (Meet The Author).
Page Turners
Storycast
AbelsonTaylor: Working in and living with rare disease
Supporting rare disease brands takes a special type of team. These brands require a particular level of authenticity in their patient-centric approach — even when the promotional messaging is for HCPs.
Avant Healthcare: Building an ecosystem of authentic HCP engagement
Remaining authentic in a world that’s increasingly influenced by paid sponsors and biased opinions is challenging. DWA CEO Arun Divakaruni shares his insights for meaningful and effective engagement with healthcare professionals.
Biolumina: Why culture counts: How culture and values support growth of individuals and the business
Biolumina’s focus on culture and values drives who they are as an organization, the work they do, and what their future looks like. During May’s STORYcast, CEO Kirsten A. Kantak and EVP, Managing Partner, Strategy Brenda Aske talk about the importance of culture and values with Steve Madden, GM of MM+M.
Brick City Greenhouse: When you’re ready to commercialize your first product, how to make sure your agency is also first-time commercial ready
All healthcare agencies are well versed in product launches. It’s their bread and butter. But for organizations making their first switch from an R&D focus to a commercial footing, ensuring that their agency partner has experience in this unique setting will make the whole process easier and more successful.
Concentric Health Experience: The power of people
Culture has always been the backbone of Concentric… but the last 2+ years showed us who we were at our core: a collection of gritty go-getters who will always advocate for what is right for their brands but never at the cost of what is right for their people.
CIEN+: Intrapreneurship in action: The backstory behind the creation of a cultural intelligence agency
How corporate executives turned entrepreneurs and tech innovators anticipating shifting demographics and accelerating inclusion as a business advantage in healthcare. In the wake of COVID and given demographic, policy, and reimbursement shifts in healthcare, many companies and agencies are working towards building capabilities to promote health equity and inclusion in healthcare. Ahead of these trends, former corporate executive Lili Gil Valletta dared to create the company and agency they couldn’t find to hire, and CIEN+ and CulturIntel were born 12 years ago.
Elevate Healthcare: The challenger brand’s survival guide
What to do when stuff gets real, crazy, and real crazy.
Evoke: Inclusion & Innovation: Making health more human
Inclusion and Innovation – two areas that aren’t often considered together or talked about in the same conversation, but they are both critical to advancing health equity around the world. In this podcast, Karla Anderson, Chief Diversity, Equity, and Inclusion Officer, and Will Reese, Chief Innovation Officer, of Evoke, discuss how these two vital areas of focus are such a powerful combination and what every healthcare marketer needs to know to ensure we are not having the same conversation 10 years down the road.
GCI Health: Inspired by our people
The role of employee health and wellness in the agency world has risen to the top of the agenda in the last two years — for good reason. Why is it important for agencies to place a high value on wellness strategies for their teams?
HCB Health: HCB leading the way in a brave new world
Healthcare marketing has always been a dynamic space and the pace at which new challenges are emerging is only accelerating. HCB is meeting that pace by being fast to identify and optimize new services and capabilities that help clients find their unique brand voice.
IPG Health: Creativity in healthcare marketing: Finding inspiration & predictions for what’s next
Today’s HCPs expect a more efficient, effective, and personalized hybrid experience. A dynamic combination of tailored, and relevant messaging is the optimal solution to increasing physician access and driving brand objectives.
Relevate Health: Innovative, practical & precision HCP engagement
Today’s HCPs expect a more efficient, effective, and personalized hybrid experience. A dynamic combination of tailored, and relevant messaging is the optimal solution to increasing physician access and driving brand objectives.
RevHealth: Science-first marketing accelerates the growth of healthcare brands and careers
We discuss the role of the PharmD and other medical- and science-based professionals along with RevHealth’s “Science First” philosophy with Revhealth’s Valerie Qiao, PharmD (EVP, Chief Medical Strategist) and Ryan Wolfe, PharmD (Medical Writer).
Syneos Health Communications: At the Heart of Health: Where Humanity, Technology & Creativity Intersect
Delivering effective communications requires perspectives from every angle. At Syneos Health Communications, diversity of thought creates a faster path to insights that enable more targeted programs and meaningful outcomes for clients. Listen to how being At the Heart of Health makes all the difference.
Triple Threat Communications: The Unagency
Tim Frank created Triple Threat Communications more than 15 years ago. Clients soon dubbed it “The Unagency.” So what’s that about, how is it performing, and why might the big network agencies be a bit nervous?
Vue Health: Change is hard, and imperative.
What I have learned about the need to always be an agent for change. When I started my agency 6 years ago, I wanted to do something different. But part of that journey was being willing to keep doing things differently, and never believing that the last answer continued to be the right answer.
