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This year’s MM+M Agency 100 is all about telling a story. And who are better storytellers than agencies themselves? Below you will learn all about some of the most influential medical marketing companies in the industry via interactive profiles on what makes them special (Page Turners), podcasts that explore what makes them tick (Storycast), a behind the scenes video (Book Trailer) and sit downs with some of their leaders (Meet The Author).

Page Turners

Storycast

AbelsonTaylor: Working in and living with rare disease

Supporting rare disease brands takes a special type of team. These brands require a particular level of authenticity in their patient-centric approach — even when the promotional messaging is for HCPs.

Avant Healthcare: Building an ecosystem of authentic HCP engagement

Remaining authentic in a world that’s increasingly influenced by paid sponsors and biased opinions is challenging. DWA CEO Arun Divakaruni shares his insights for meaningful and effective engagement with healthcare professionals.

Biolumina: Why culture counts: How culture and values support growth of individuals and the business

Biolumina’s focus on culture and values drives who they are as an organization, the work they do, and what their future looks like. During May’s STORYcast, CEO Kirsten A. Kantak and EVP, Managing Partner, Strategy Brenda Aske talk about the importance of culture and values with Larry Dobrow, Editor-in-Chief of MM+M.

Brick City Greenhouse: When you’re ready to commercialize your first product, how to make sure your agency is also first-time commercial ready

All healthcare agencies are well versed in product launches. It’s their bread and butter. But for organizations making their first switch from an R&D focus to a commercial footing, ensuring that their agency partner has experience in this unique setting will make the whole process easier and more successful.

Concentric Health Experience: The power of people

Culture has always been the backbone of Concentric… but the last 2+ years showed us who we were at our core: a collection of gritty go-getters who will always advocate for what is right for their brands but never at the cost of what is right for their people.

Elevate Healthcare: The challenger brand’s survival guide

What to do when stuff gets real, crazy, and real crazy.

GCI Health: Inspired by our people

The role of employee health and wellness in the agency world has risen to the top of the agenda in the last two years — for good reason. Why is it important for agencies to place a high value on wellness strategies for their teams?

HCB Health: HCB leading the way in a brave new world

Healthcare marketing has always been a dynamic space and the pace at which new challenges are emerging is only accelerating. HCB is meeting that pace by being fast to identify and optimize new services and capabilities that help clients find their unique brand voice.

IPG Health: Creativity in healthcare marketing: Finding inspiration & predictions for what’s next

Hear from IPG Health’s Debra Polkes, Creative Managing Director of FCBCURE and Stephanie Berman, Chief Creative Officer of McCann Health New York, regarding the evolution of creativity in healthcare, predictions for what’s next, where they find everyday inspiration, what they expect to see at Cannes 2022, and so much more.

Relevate Health: Innovative, practical & precision HCP engagement

Today’s HCPs expect a more efficient, effective, and personalized hybrid experience. A dynamic combination of tailored, and relevant messaging is the optimal solution to increasing physician access and driving brand objectives.

RevHealth: Science-first marketing accelerates the growth of healthcare brands and careers

We discuss the role of the PharmD and other medical- and science-based professionals along with RevHealth’s “Science First” philosophy with Revhealth’s Valerie Qiao, PharmD (EVP, Chief Medical Strategist) and Ryan Wolfe, PharmD (Medical Writer).

Triple Threat Communications: The Unagency

Tim Frank created Triple Threat Communications more than 15 years ago. Clients soon dubbed it “The Unagency.” So what’s that about, how is it performing, and why might the big network agencies be a bit nervous?

Meet The Author

Meet Deerfield. Your Agency of Brand.

Deerfield was founded by seasoned experts whose unbiased collaboration set a new marketing standard — one that redefined the agency model and eliminated unnecessary inefficiencies. And thus, the world’s first and only Agency of Brand® was born.

Relevate Health: Innovative, practical & precision HCP engagement

Today’s HCPs expect a more efficient, effective, and personalized hybrid experience. A dynamic combination of tailored, and relevant messaging is the optimal solution to increasing physician access and driving brand objectives.

From AI to HI: It’s not what you know… it’s what you understand

Recognize the rare with Magnolia: How a unique partnership can drive long-term success

Magnolia is part research company, part strategy consultancy, part innovation shop. The model is rare, and it’s proven effective in driving long term value for our clients. We focus on understanding the vision, strengths, and weaknesses of our clients, as well as gaining the deepest comprehension of the brands multiple stakeholders; our strength lies in tying these two across multiple project-types, throughout the product’s life-cycle.

Book Trailers

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