hATTR amyloidosis is a rare, multisystem disease that can pull apart the lives of patients and their families. The campaign was created to depict the devastation that disease progression has on function and well-being. Dark and disruptive imagery, a dynamic graphic style, and an urgent call to action sent a clear message to physicians—identify these patients before their lives unspool, one thread at a time.
To help raise awareness that psoriasis is not a contagious or unhygienic condition, and to help lessen the stigma, discrimination, and exclusion of the 125 million people currently living with the skin condition globally; we created a campaign in support of World Psoriasis Day. Photographed by award-winning photographer Sophie Harris-Taylor, the work featured real patients, engaged Instagram and TikTok influencers and reached around the world with digital facemasks allowing people to share their support.