Guidemark Health
Independent
Address
6 Campus Drive
Parsippany, New Jersey 7054
Web Address
Year Founded
2012
Full-time Employees
62
Number of Clients
8
North American Revenue 2021
Full-time Employees 2021
Number of clients 2021
Offices
North America
2
Locations
Parsippany, NJ
Princeton, NJ
Executives & Senior Management
Michael Parisi
CEO
James W. Hoblitzell
CFO
Marissa Poli
Head of Workflow
Senior Management
Michael Parisi
CEO
James W. Hoblitzell
CFO
Marissa Poli
Head of Workflow
Jennifer Rodriguez
Head of Content and Design
Gagandeep Sawant
Software Architect and Technology Lead
Jackie Singley
Head of Engagement
Agency 100 Book Cover
Capabilities/Services Offered
Professional
Consumer
Direct Marketing
Media Planning
Med-ed
Med-Tech
Public Health
Data/Analytics
Digital
New Services
Peer Report: The Patient Engagement and Equity Report (PEER) was developed by patient service experts with the goal of providing the biopharma industry and PAGs specializing in cancer and rare diseases benchmarking data and qualitative information about their organizations and industry reputation. As the needs of the patient community continue to change at an accelerated pace, it is critically important that the partnership between industry and patient communities is based on a two-way understanding of the core areas of focus and the key priorities of stakeholders engaged in cancer and rare disease. Additionally, greater two-way transparent exchange of performance and reputation-related information is the foundation for building more productive collaborations between PAGs and industry.
WeConvEEn: HCP, HCO & Patient Engagement platform, a multi-tenant SaaS based solution. WeConvEEn comes as a software and service solution for managing compliant meetings from Speaker Bureau, Speaker Trainings, Ad Boards, Product Theaters etc. It is built to deliver on scale from managing a few hundred to thousands of meetings a year. It's features include KOL identification, nominations, contracting, training, meeting logistics, sales force management, expenses, custom RSVP site(s), evaluations, data warehouse, data mining and reporting including aggregate spend reporting. We've recently expanded the use case for the data warehouse to provide advanced analytics and data visualization to our media clients. Clients now benefit via media buy optimizations and engagement touchpoint planning. You can read more at: https://www.weconveen.com
Client Roster
Janssen Pharmaceuticals (Actelion)
Uptravi, Opsumit
Astellas
Compliance projects
AstraZeneca
Hematology franchise
AVEO Oncology
Fotivda
Bayer
Oncology projects
Blue Earth Diagnostics
pancreatic cancer
Blueprint Medicines
Ayvakit launch training
CancerCare
Pro bono
Deciphera
Qinlock launch training
Endo
Xiaflex
Fennec Pharmaceuticals
PEDMARK
LUNGevity
Website development and social media management
Genmab
epocritamab projects
Helsinn
Akynzeo, Valchlor
Janssen, JBI Oncology
training projects
Neurocrine Biosciences
Medical Affairs
Takeda
AOR patient advocacy; Ninlaro, Pevonedistat training projects
Turning Point Therapeutics
Corporate
Sesen Bio
Vicineum
Shire (legacy)
Lysosomal Storage Disorders, Gattex training projects
UCB
Neurology training projects
UroGen Pharma
Jelmyto projects
ZOLL Medical Corporation
LiveVest
Growth
2021 Growth from Existing Clients
0%
2021 Growth from New Clients
100%
Trends and Challenges
Talent acquisition/retention
Managing growth
Getting an audience, virtually or otherwise, with HCPs
Replenishing new-business pipeline
Regulatory concerns
Competition from consultancies and other non-traditional organizations
Healthcare Marketing Trends
More personalization of communications
Need to create more/better content/experiences
Heightened focus on payers
Increased concern over drug pricing
Industry consolidation
Scrutiny around social media
Impact of empowered patients/consumers
Intensified focus on analytics/ROI/measurement
Regulatory changes
Programs that go “beyond the pill”
Evolution of EHRs
Emphasis on specialty drugs/high-science categories
Adopting a data-science culture
More digital experimentation
Seizing opportunities around cannabis
Working from home
Ongoing fallout from pandemic
Creative Samples
