HCB Health
Independent
Address
701 Brazos, Suite 1100
Austin, Texas 78701
Web Address
Year Founded
2001
Full-time Employees
52
Number of Clients
5
North American Revenue 2021
Full-time Employees 2021
Number of clients 2021
Offices
North America
1
Locations
Austin, TX
Executives & Senior Management
Kerry Hilton
Partner, CEO
Nancy Beesley
Partner, President
Francesco Lucarelli
Partner, Chief Commercial Officer
Senior Management
Francesco Lucarelli
Partner, Chief Commercial Officer
Nancy Beesley
Partner, President
Kerry Hilton
Partner, CEO
Agency 100 Book Cover
Capabilities/Services Offered
Professional
Consumer
OTC
Direct Marketing
Media Planning
Med-Tech
Data/Analytics
Digital
Client Roster
ALMATICA PHARMACEUTICALS
IONIS PHARMACEUTICALS
REATA PHARMACEUTICALS
LIFESCAN AMERICAS
UCB
OUTLOOK THERAPEUTICS
GLAUKOS
EVOLUS
OBAGI MEDICAL
AURION BIOTECH
STRATA SKIN SCIENCES
AMERISOURCE BERGEN
SAMSARA THERAPEUTICS
Growth
2021 Growth from Existing Clients
5%
2021 Growth from New Clients
20%
Trends and Challenges
Managing growth
Getting an audience, virtually or otherwise, with HCPs
Keeping up with pace of innovation
Network relationships/agency consolidation
Shrinking pharma budgets
Further diversification of services
Pandemic-related disruptions
Healthcare Marketing Trends
More personalization of communications
Need to create more/better content/experiences
Heightened focus on payers
Increased concern over drug pricing
Industry consolidation
Scrutiny around social media
Impact of empowered patients/consumers
Intensified focus on analytics/ROI/measurement
Decreased impact of sales forces
Regulatory changes
Programs that go “beyond the pill”
Evolution of EHRs
Emphasis on specialty drugs/high-science categories
Adopting a data-science culture
More digital experimentation
Seizing opportunities around cannabis
Working from home
Creative Samples
