This year’s interactive offering allows the industry to flip through the pages and see how your agency’s story unfolds.
Number of Clients
North American Revenue 2021
Full-time Employees 2021
Number of clients 2021
60 Broad Street, Ste. 3600B, New York, NY 10004 6100 Wilshire Blvd, Ste. 360, Los Angeles, CA 90048 210 W Pennsylvania Ave, 7th Floor, Baltimore, MD 21204 1701 Walnut Street, Philadelphia, PA 19103 In 2021, we introduced WFA, which includes 30+ employees, as part of our expanded footprint, who Work From Anywhere.
In 2021 we introduced and expanded two new services. With an increased interest in Earned Marketing capabilities, we created a series of workshops to help brands unpack their north star narratives. Further connecting cultural conversations to brand ownable information. The result of which is a steady set of storylines that help generation news and online chatter built for engagement and action. In addition, in 2021 we expanded our learning curriculum called Compassionate Intelligence™. Born from the belief that compassion is not just a moral imperative for working in healthcare, but a strategic one, we've effectively operationalized empathy by putting people at the center of engagement strategies, interventions and outcomes. Developed to help professionals working in commercial, marketing, sales, medical or patient engagement to speak the language of the patient, this curriculum has supported Pfizer's Global Rare Disease Team and is currently driving ViiV Healthcare's conversations about sexual activity and wellness with people who could benefit from PrEP (PWBP).
Diversity and inclusionTalent acquisition/retentionManaging growthGetting an audience, virtually or otherwise, with HCPsKeeping up with pace of innovationReplenishing new-business pipelineProcurement-related issuesFurther diversification of services
Healthcare Marketing Trends
More personalization of communicationsNeed to create more/better content/experiencesIncreased concern over drug pricingIndustry consolidationScrutiny around social mediaImpact of empowered patients/consumersIntensified focus on analytics/ROI/measurementDecreased impact of sales forcesRegulatory changesPrograms that go “beyond the pill”Emphasis on specialty drugs/high-science categoriesAdopting a data-science cultureMore digital experimentationSeizing opportunities around cannabisWorking from homeOngoing fallout from pandemicOngoing fallout from societal unrest
Why data-driven linear is the last piece of the marketing puzzle
Reduce waste, optimize media and achieve cross-channel attribution by unifying television.
Fifth CIIE to bring strong Chinese market to global pharmaceutical enterprises
The Medical Equipment and Healthcare Products exhibition area at the CIIE has become an important platform for global pharmaceutical enterprises to explore the Chinese market and share development opportunities in China.
Video: Why privacy changes demand a better approach to targeting: Real world data
Building custom audience segments can help marketers better reach consumers.
An all-in agency approach to challenging the status quo in oncology marketing
Differentiating science, technology, and brand innovation has never been more important across complex and crowded specialty markets.