AstraZeneca SOBI Innocoll PTC Therapeutics Sebela Pharmaceuticals National Sleep Foundation
2021 Growth from Existing Clients
2021 Growth from New Clients
Trends and Challenges
Talent acquisition/retentionManaging growthPayer-related challengesPricing-related issuesGetting an audience, virtually or otherwise, with HCPsKeeping up with pace of innovationReplenishing new-business pipelineProcurement-related issuesNetwork relationships/agency consolidationShrinking pharma budgets
Healthcare Marketing Trends
More personalization of communicationsNeed to create more/better content/experiencesHeightened focus on payersIncreased concern over drug pricingIndustry consolidationScrutiny around social mediaImpact of empowered patients/consumersIntensified focus on analytics/ROI/measurementDecreased impact of sales forcesEvolution of EHRsEmphasis on specialty drugs/high-science categoriesAdopting a data-science cultureMore digital experimentationSeizing opportunities around cannabisWorking from homeOngoing fallout from pandemicOngoing fallout from societal unrest
Mapping the identity experience in digital health communications
How IX offers greater nuance in engaging with audiences.
The state of DE&I: Moving the needle from commitment to progress
Employees and consumers alike expect companies to take meaningful steps toward creating a more equitable and inclusive future. As shown by the findings from MM+M’s 2022 Diversity Survey, conducted in partnership with IPG Health, progress has been made but we still have a long way to go in the healthcare industry.
How to keep digital pharma marketing relevant in the times of global crises
Nataliya Andreychuk, CEO of Viseven, discusses digital marketing trends and more during her chat with Marc Iskowitz, editor-at-large, MM+M.
Why marketers must make the switch to privacy-safe real-world data for targeting
Developing more precise and brand-exclusive patient segments with higher audience quality.