Saatchi & Saatchi Wellness
Network-owned
Address
375 Hudson St.
New York, New York 10014
Web Address
Year Founded
1979
Parent Company
Publicis Groupe
Web Address
Number of clients 2022
38
Number of clients 2021
24
Offices
North America
1
Locations
New York, New York
Agency 100 T-Shirt
Trends and Challenges
Diversity and inclusion
Talent acquisition/retention
Managing growth
Pricing-related issues
Keeping up with pace of innovation
Replenishing new-business pipeline
Procurement-related issues
Network relationships/agency consolidation
Shrinking pharma budgets
Further diversification of services
Competition from consultancies and other non-traditional organizations
Pandemic-related disruptions
Healthcare Marketing Trends
More personalization of communications
Need to create more/better content/experiences
Heightened focus on payers
Increased concern over drug pricing
Industry consolidation
Scrutiny around social media
Impact of empowered patients/consumers
Intensified focus on analytics/ROI/measurement
Programs that go “beyond the pill”
Evolution of EHRs
Emphasis on specialty drugs/high-science categories
Adopting a data-science culture
More digital experimentation
Seizing opportunities around cannabis
Working from home
Ongoing fallout from pandemic
Ongoing fallout from societal unrest
