Smarty Social Media
Independent
Address
204 N Broadway, #N
Santa Ana, California 92701
Web Address
Year Founded
2013
North American Revenue 2022
$5,889,771
North American Revenue 2021
$4,676,675
Full-time Employees 2022
23
Full-time Employees 2021
22
Number of clients 2022
10
Number of clients 2021
7
Offices
North America
1
Locations
Santa Ana, California
Agency 100 T-Shirt
Capabilities/Services Offered
Professional
Consumer
OTC
Direct Marketing
Media Planning
Med-Tech
Data/Analytics
Growth
2022 Growth from Existing Clients
38%
2022 Growth from New Clients
62%
Trends and Challenges
Talent acquisition/retention
Replenishing new-business pipeline
Shrinking pharma budgets
Healthcare Marketing Trends
More personalization of communications
Need to create more/better content/experiences
Heightened focus on payers
Increased concern over drug pricing
Industry consolidation
Scrutiny around social media
Impact of empowered patients/consumers
Intensified focus on analytics/ROI/measurement
Regulatory changes
More digital experimentation
Seizing opportunities around cannabis
Working from home
