Continued to build out robust omnichannel capabilities.
AstraZeneca Sobi Innocoll PTC Therapeutics Sebela Women's Health National Sleep Foundation Veru Pharmaceuticals
2022 Growth from Existing Clients
2022 Growth from New Clients
Trends and Challenges
Talent acquisition/retentionManaging growthPricing-related issuesGetting an audience, virtually or otherwise, with HCPsKeeping up with pace of innovationReplenishing new-business pipelineProcurement-related issues
Healthcare Marketing Trends
More personalization of communicationsNeed to create more/better content/experiencesScrutiny around social mediaIntensified focus on analytics/ROI/measurementEvolution of EHRsEmphasis on specialty drugs/high-science categoriesAdopting a data-science cultureMore digital experimentationWorking from home