- Platinum
- Healthcare Consumer Media Brand
- Healthcare Professional Media Brand
- Use of Relationship Marketing
- Use of Public Relations
- Use of Data/Analytics
- Branded Website for Consumers
- Branded Website for Healthcare Professionals
- Disease Education Campaign
- Film or Video
- Use of Social Media
- Digital Initiative for Consumers
- Digital Inititiave for Non-Consumers
- Consumer Print Campaign
- Professional Print Campaign
- Professional Sales Tool
- Corporate Branding Campaign
- Philanthropic Campaign
- Multicultural Campaign
- Agency Self-Promotion
- TV Advertising Campaign
- Multichannel Campaign (Small to Medium Product Size)
- Multichannel Campaign (Large Product Size)
- Product Launch
- Orphan Product Marketing Initiative
- Use of Immersive Technology
- Use of Clinical Development Marketing
- Use of Payer Marketing
- Use of Hospital or Healthcare Services Marketing
- Marketing Team
- Marketer
- Young Marketer
- Agency Entrepreneur of the Year
- Small Healthcare Agency
- Mid-Size Healthcare Agency
- Large Healthcare Agency
- Titanium
The MM&M Awards is celebrating its 16th year of recognizing healthcare marketing and media that is the most creative and effective in the industry.
Upholding those twin criteria has not always been easy for a program focused on a sector as highly regulated as biopharma. Yet, precisely because we’ve stayed true to the original mission, these awards have grown to become the gold standard.
The other thing that makes winning an MM&M Award so special is that every entry is judged by an independent panel of seasoned industry experts, who critique it against the best submissions out there, both in online and live stages. And each year we enhance the program, with new categories reflecting the changing face of marketing and media, as well as the teams and individuals serving the noble goal of fostering better human health.
As you’ll see from this year’s crop of winners, honorable mentions and shortlisted entries, this show truly attracts the crème de la crème because there is no greater accolade than taking home an MM&M Award.
Our sincere thanks to April Mitchell, VP, US and global CNS marketing at Otsuka Pharmaceutical Companies (U.S.), for her wonderful tenure as 2019 jury chair, and to all of our judges.
Click each Gold and Silver winner’s name for full profiles. Click each finalist’s image to enlarge.
Back to TopPlatinum
Platinum Winner:
Ethan Lindenberger
Healthcare Consumer Media Brand
Gold Winner:
Verywell
Silver Winner:
Smart + Strong
Finalists:
Condé Nast Health
Condé Nast Self: Science-Backed, Human-Focused
Remedy Health Media
HealthCentral and Live Bold, Live Now Initiative
WebMD
WebMD
Healthcare Professional Media Brand
Gold Winner:
Medscape
Silver Winner:
Epocrates
Finalists:
HMP Global
Consultant360
HMP Global
Oncology Learning Network
ReachMD
ReachMD: Personalized, Customized, Data-Driven Education
Use of Relationship Marketing
Gold Winner:
GlaxoSmithKline, DMD Marketing, MRM-McCann and CMI/Compas
Silver Winner:
AbbVie and Intouch Solutions
Finalists:
Boston Scientific and Vivo Agency
CV Forward
Genentech and Havas San Francisco
HERConnection Revitalization
MicroMass Communications
Key+You Patient Support Program
Use of Public Relations
Gold Winner:
Galderma and Marina Maher Communications
Silver Winner:
Tesaro, Intouch Solutions and Chandler Chicco Agency
Finalists:
Novartis and Biosector 2
Rallying the public to #KissThis4MBC
Novartis and Havas Hematology and Oncology Village
Generation S Jordin Sparks Partnership
Pfizer and RX Mosaic
Terry Bradshaw and Pfizer Educate Boomers on Pneumococcal Pneumonia
Use of Data/Analytics
Gold Winner:
GlaxoSmithKline and Wunderman Thompson Health
Silver Winner:
GlaxoSmithKline, DMD Marketing, MRM-McCann and CMI/Compas
Finalists:
AbbVie, FCB Health, Spark and LiveWorld
SpeakENDO mobilizes patients to talk to HCPs about endometriosis
A leading OTC children’s allergy medication company and Semcasting
Semcasting’s digital POC solution helps leading OTC children’s allergy medication initiate direct engagement with patients’ parents more effectively
Takeda Pharmaceuticals U.S.A. and Pathway
Hyper-focus on the patient journey
Branded Website for Consumers
Gold Winner:
Regeneron and Intouch Solutions
Silver Winner:
Genomic Health and W2O
Finalists:
Flexion Therapeutics and Merkley + Partners
Zilretta Patient Website
GlaxoSmithKline and Wunderman Thompson Health
Sensodyne.com Optimized for Success
ViiV Healthcare and Havas Tonic
Triumeq Moving forward Website
Branded Website for Healthcare Professionals
Gold Winner:
Amgen and AbelsonTaylor
Silver Winner:
Horizon Therapeutics and Closerlook
Finalists:
AbbVie and Intouch Solutions
Orilissa.com/HCP
Alnylam Pharmacetuicals and Dudnyk
Family Tree
Relypsa and H4B Chelsea
Veltassa Signs HCP Website
Disease Education Campaign
Gold Winner:
Merck and Klick Health
Silver Winner:
Endo Pharmaceuticals and GSW
Finalists:
AbbVie and FCB Health New York
SpeakENDO Campaign
Dermira and FCB Health New York
Check Your Sweat
Pfizer and Wunderman Thompson Health & Ogilvy
Pediatric Vaccine-Preventable Diseases
Film or Video
Gold Winner:
AbbVie and FCB Health New York
Silver Winner:
Dermira and FCB Health New York
Finalists:
Avadel Pharmaceuticals and Fingerpaint
Nature Calls
Sonova International and Terri & Sandy
It’s Not Just a Hearing Aid, It’s a Multifunctional Marvel
WebMD
Dying on Your Own Terms
Use of Social Media
Gold Winner:
Eli Lilly, Facebook and OMD
Silver Winner:
Merck and Klick Health
Finalists:
GSK Consumer Healthcare and Weber Shandwick
TummerTime
Novartis and Havas Hematology and Oncology Village
Generation S Jordin Sparks Partnership
Takeda Pharmaceuticals U.S.A. and Digitas Health
Eyelove Screen Responsibly Campaign
Digital Initiative for Consumers
Gold Winner:
National Organization for Victim Assistance (NOVA) and Area 23
Silver Winner:
New York-Presbyterian Hospital and Area 23
Finalists:
Amag Pharmaceuticals and Imre Health
Women’s Sexual Health Chatbot
Eli Lilly and Area 23
Get Up Alarm Clock
Kaléo and Precisioneffect
AuviQ MiLB Digital Initiative for Consumers
Digital Initiative for Non-Consumers
Gold Winner:
Acadia Pharmaceuticals and CDM New York
Silver Winner:
Amgen and AbelsonTaylor
Finalists:
KCI and QooQoo
Nurse2Nurse Communications App
Novartis and 2e Creative
Novartis AAOph Digital Experience
Theravance Biopharma and Neon
The 48th Hour
Consumer Print Campaign
Gold Winner:
Regeneron and Intouch Solutions
Silver Winner:
UMD Urgent Care and Area 23
Finalists:
Ironwood and Hill Holliday Health
Duzallo “I’m No Angel”
L’Oreal and Ogilvy Health
L’Oreal CeraVe — Hydrating Sunscreen
Sun Pharmaceuticals and Fingerpaint
A Constant Reminder
Professional Print Campaign
Gold Winner:
Galen U.S. and Elevate Healthcare
Silver Winner:
Avadel Pharmaceuticals and Fingerpaint
Finalists:
Bioverativ and DDB Health
See the Future
Novartis and Biolumina
The Kisqali Rethink MBC Campaign
Rhythm Pharmaceuticals and Fingerpaint
All I Hear Is Hunger
Professional Sales Tool
Gold Winner:
Greenwich Biosciences and The Bloc
Silver Winner:
Gilead and Harrison & Star
Finalists:
AbbVie and Intouch Solutions
Orilissa Interactive Sales Aid (ISA)
Integra LifeSciences and RealityRX Communication
SurgiMend: Durable is Beautiful
Relypsa and H4B Chelsea
Veltassa Signs Campaign, Digital Detail Aid
Corporate Branding Campaign
Gold Winner:
Novartis and Marina Maher Communications, Condé Nast Health/Wired Brand Labs
Silver Winner:
Medicines Development for Global Health (MDGH) and Brick City Greenhouse
Finalists:
Patheon by Thermo Fisher Scientific and Madras Global
Made With
Sanford Health and Lawrence & Schiller
Sanford Lorraine Cross Award Campaign
TLC Laser Eye Centers and 2e Creative
Only TLC Sees You Campaign
Philanthropic Campaign
Gold Winner:
Colin’s Hope and FCB Health New York
Silver Winner:
Change the Ref and Area 23
Finalists:
Nova and Area 23
The Rape Tax
Research Foundation to Cure AIDS (RFTCA) and Havas Health Plus
RFTCA Show Us Who You Really Are
Simon’s Heart and Dudnyk
Protect Your Heart
Multicultural Campaign
Gold Winner:
Takeda (previously Shire) and Vue Health
Silver Winner:
Sanofi Genzyme and Emcay
Finalists:
Amgen and Emcay
Repatha — Hispanic Digital
Novartis and Havas Hematology and Oncology Village
Generation S Jordin Sparks Partnership
Agency Self-Promotion
Gold Winner:
Klick Health
Silver Winner:
Elevate Healthcare
Finalists:
Heartbeat
Anti-Awards — Demerit Badges
McCann Health New Jersey
MHNJ Rebranding — “Creative Amazing”
TV Advertising Campaign
Gold Winner:
Allergan and DDB New York
Silver Winner:
Sanofi Genzyme, Regeneron and Arnold Worldwide
Finalists:
Amgen/Novartis and Arnold Worldwide/Havas San Francisco
I Am Here
Exact Sciences and Precisioneffect
No More Excuses
Regeneron and Intouch Solutions
A Beautiful Pair
Multichannel Campaign (Small to Medium Product Size)
Gold Winner:
Sonova International and Terri & Sandy
Silver Winner:
Bioverativ and DDB Health
Finalists:
Amgen/Novartis and DDB Health
See the Impact
Avanir Pharmaceutical and Neon
Morning Migraine Food Truck
Boehringer Ingelheim and FCB Health New York
See the Connection
Multichannel Campaign (Large Product Size)
Gold Winner:
Regeneron and Intouch Solutions
Silver Winner:
GSK Consumer Healthcare and Weber Shandwick
Finalists:
Boehringer Ingelheim/Lilly and Sharecare
Don’t Miss a Beat
Jazz Pharmaceuticals and Greater Than One
Feeding the Funnel: Driving patient diagnosis and treatment
Pfizer and VMLY&R
Ray Liotta — Celebrity Testimonial Campaign
Product Launch
Gold Winner:
Avadel Pharmaceuticals and Fingerpaint
Silver Winner:
Amgen/Novartis and Arnold Worldwide/Havas San Francisco
Finalists:
Alcon and Elara Systems
PanOptix Toric IOL VR Experience
GSK and Wunderman Thompson Health
Pronamel Intensive Repair Launch
Novartis and Biolumina
The Kisqali Rethink MBC Campaign
Orphan Product Marketing Initiative
Gold Winner:
Biogen and CDM New York
Silver Winner:
Sanofi Genzyme and Emcay
Finalists:
Alnylam Pharmaceuticals and Dudnyk
Family Tree
Boehringer Ingelheim and Wunderman Thompson Health
Contagious
Takeda (previously Shire) and Vue Health
A Mom Just Knows
Use of Immersive Technology
Gold Winner:
Eli Lilly and Area 23
Silver Winner:
Novo Nordisk and Toddstreet
Finalists:
Foundation Consumer Healthcare and RxMosiac
Plan B One-Step and 29Rooms
Merck and Klick Health
Introducing I.D.A.
Sunovion and Concentric Health Experience
Room to Breathe
Use of Clinical Development Marketing
Gold Winner:
Stand Up To Cancer and D2 Creative
Use of Payer Marketing
Gold Winner:
Acadia Pharmaceuticals and Entrée Health New York
Silver Winner:
GSK and McCann Health Managed Markets
Finalists:
EMD Serono and Entrée Health New York
EMD Serono Specialty Digest
Novartis and 2e Creative
Novartis Surgical Coordinator Kit
Sage and Icon
Postpartum Depression (PPD) Payer Awareness Campaign
Use of Hospital or Healthcare Services Marketing
Gold Winner:
Franciscan Missionaries of Our Lady Health System and ReviveHealth
Silver Winner:
Penn State Health and ReviveHealth
Finalists:
CHI St. Alexius Health and Level Mpls
Life’s Little Urgencies
Eyeconic Vision Partners (EVP) Eyecare and ReviveHealth
See Goodness
Kaiser Permanente and Wunderman Thompson Health
Welcome to A Healthy Place — Kaiser Permanente Medicare advertising campaign
Marketing Team
Gold Winner:
Novartis Sickle Cell Marketing Team
Silver Winner:
Horizon Pharma Orphan Business Unit
Finalists:
Insmed Arikayce Marketing Team
ReachMD Marketing-Analytics Team
Tagrisso Marketing Team
Marketer
Gold Winner:
Carly Baron, Amgen
Silver Winner:
Jacquie Urquia, 3M
Finalists:
Darla Posey, Lundbeck
Jeordan Legon, Alnylam Pharmaceuticals
Maureen Shannon, Sun Pharmaceuticals
Young Marketer
Gold Winner:
Crystal Gouldey, ReachMD
Silver Winner:
Nishant Maller, Alcon
Finalists:
Alexis Zarifis, Intouch Solutions
Ryan Goldfarb, Calcium
Agency Entrepreneur of the Year
Gold Winner:
Wendy Lund, GCI Health
Silver Winner:
Ross Toohey, 2e Creative
Finalists:
Faruk Capan, Intouch Group
Jim Weiss, W2O
Marcia Miller, StoneArch
Small Healthcare Agency
Gold Winner:
Imre Health
Silver Winner:
Grey Matter Marketing
Finalists:
Core-Rx Communications
CultHealth
Havas San Francisco
Midsize Healthcare Agency
Gold Winner:
GCI Health
Silver Winner:
Calcium
Finalists:
Concentric Health Experience
Dudnyk
Havas Life Metro
Large Healthcare Agency
Gold Winner:
Area 23
Silver Winner:
FCB Health New York
Finalists:
Intouch Solutions
Klick Health
W2O
Titanium
Winner:
National Organization for Victim Assistance (NOVA) and Area 23
