The 2019 MM&M Awards: The shortlist

About 70 judges pored over nearly 700 entries to narrow the field down into the following shortlist for the 2019 MM&M Awards. To see who makes it to the stage at the awards ceremony in October, be sure to book your tickets here.

The MM&M Platinum Award for Outstanding Contribution to Healthcare

Honoree to be announced shortly.

Healthcare Consumer Media Brand

• Condé Nast Self Condé Nast Self: Science-Backed, Human-Focused 
• Remedy Health Media HealthCentral and Live Bold, Live Now Initiative 
• Smart + Strong POZ 
• WebMD WebMD 
• Verywell Redefining Innovation in Health Publishing

Healthcare Professional Media Brand

• Epocrates Epocrates: Making Care More Efficient 
• HMP Global Oncology Learning Network 
• HMP Global Consultant360 
• Medscape Medscape 
• ReachMD ReachMD: Personalized, Customized, Data-driven Education 

Use of Relationship Marketing

• AbbVie and Intouch Solutions Creon CFCareForward RM Campaign Experience 
• Boston Scientific and Vivo Agency Boston Scientific’s CV Forward 
• Genentech and Havas San Francisco HERConnection Revitalization 
• GlaxoSmithKline, DMD Marketing, MRM-McCann and CMI/Compas GSK Shingrix Personal Intelligence Marketing (PIM) Relationship Marketing Campaign for HCPs 
• MicroMass Communications KEY+YOU Patient Support Program 

Use of Public Relations

• Galderma and Marina Maher Communications Galderma and Marina Maher Communications Inspire Thousands of Women to Face Their Hands & Ask for Restylane Lyft 
• Novartis and Havas Village Hematology & Oncology Generation S Jordin Sparks Partnership 
• Novartis Oncology and Biosector 2 Rallying the public to #KissThis4MBC 
• Pfizer and RX Mosaic Terry Bradshaw Pitches A Different Kind of Timeshare to Boomers to Learn More About Pneumococcal Pneumonia 
• Tesaro, Intouch Solutions and Chandler Chicco Agency Not on My Watch by Tesaro 

Use of Data/Analytics

• A leading OTC children’s allergy medication company and Semcasting Semcasting’s digital point-of-care (POC) solution helps leading OTC children’s allergy medication initiate direct engagement with patients’ parents more effectively 
• AbbVie and Facebook SpeakEndo mobilizes patients to talk to HCPs about endometriosis 
• GlaxoSmithKline, DMD Marketing, MRM McCann and CMI/Compas GSK Shingrix Personal Intelligence Marketing (PIM) Campaign for HCPs 
• GSK and Wunderman Thompson Health Abreva Director’s Mix Campaign 
• Takeda Pharmaceuticals U.S.A. and Pathway Hyper-focus on the patient journey 

Branded Website for Consumers

• Flexion Therapeutics and Merkley + Partners Zilretta Patient Website 
• Genomic Health and W2O Put Chemo to the Test 
• GSK and Wunderman Thompson Health Sensodyne.com Optimized for Success 
• Regeneron and Intouch Solutions A Beautiful Pair 
• ViiV Healthcare and Havas Tonic Triumeq Moving Forward Website 

Branded Website for Healthcare Professionals

• AbbVie and Intouch Solutions Orilissa.com/HCP 
• Alnylam Pharmaceuticals and Dudnyk Family Tree 
• Amgen and AbelsonTaylor Amgen – Our Lab is Everywhere 
• Horizon Pharma and Closerlook When all is NSAID and done 
• Relypsa and H4B Chelsea Veltassa Signs HCP Website 

Disease Education Campaign

• AbbVie and FCB Health New York SpeakEndo Campaign 
• Dermira and FCB Health New York Check Your Sweat 
• Endo Pharmaceuticals and GSW A curved erection isn’t normal 
• Merck and Klick Health Versed on HPV 
• Pfizer and Wunderman Thompson & Ogilvy Pediatric Vaccine-Preventable Diseases 

Film or Video

• AbbVie and FCB Health New York The Shape of Despair: Derm Animated Shorts 
• Avadel Pharmaceuticals and Fingerpaint Nature Calls 
• Dermira and FCB Health New York Check Your Sweat 
• Sonova International and Terri & Sandy It’s Not Just a Hearing Aid, It’s a Multifunctional Marvel 
• WebMD Dying on Your Own Terms 

Use of Social Media

• Eli Lilly and Facebook & OMD Emgality Tackles Migraine Market at the Speed of Social 
• GSK Consumer Healthcare and Weber Shandwick TummerTime 
• Merck and Klick Health Versed on HPV 
• Novartis and Havas Village Hematology & Oncology Generation S Jordin Sparks Partnership  
• Takeda Pharmaceuticals U.S.A. and Digitas Health Eyelove “Screen Responsibly” Campaign 

Digital Initiative for Consumers (Includes Medical, as well as Health & Wellness)

• Amag Pharmaceuticals and Imre Health Women’s Sexual Health Chatbot 
• Crisis Text Line and Area 23 txt2hlp 
• Eli Lilly and Area 23 Get Up Alarm Clock 
• Kaléo and Precisioneffect AuviQ MiLB Digital Initiative for Consumers 
• NOVA and Area 23 The Rape Tax 

Digital Initiative for Non-Consumers

• Acadia Pharmaceuticals and CDM New York Swarm 
• Amgen and AbelsonTaylor Amgen – Our Lab is Everywhere 
• KCI and QooQoo Nurse2Nurse Communications App 
• Novartis and 2e Creative Novartis AAOph Digital Experience 
• Theravance Biopharma and Neon The 48th Hour 

Consumer Print Campaign

• Ironwood and Hill Holliday Health Duzallo “I’m No Angel” 
• L’Oreal and Ogilvy Health L’Oreal CeraVe – Hydrating Sunscreen 
• Regeneron and Intouch Solutions A Beautiful Pair 
• Sun Pharmaceuticals and Fingerpaint A Constant Reminder 
• UMD Urgent Care and Area 23 Around The Corner 

Professional Print Campaign

• Avadel Pharmaceuticals and Fingerpaint Nature Calls 
• Bioverativ and DDB Health See the Future 
• Galen U.S., and Elevate Healthcare Stop The Sting 
• Novartis and Biolumina The Kisqali Rethink MBC Campaign 
• Rhythm Pharmaceuticals and Fingerpaint All I Hear Is Hunger 

Professional Sales Tool

• AbbVie and Intouch Solutions Orilissa Interactive Sales Aid (ISA) 
• Gilead and Harrison & Star Dynamic Patient Profiles 
• Greenwich Biosciences and The Bloc Growing Innovation 
• Integra LifeSciences and RealityRx Communication SurgiMend: Durable is Beautiful 
• Relypsa and H4B Chelsea Veltassa Signs Campaign, Digital Detail Aid 

Corporate Branding Campaign

• Medicines Development for Global Health (MDGH) and Brick City Greenhouse A global debut 
• Novartis and Marina Maher Communications, Condé Nast Health/Wired Brand Labs Elevating Corporate Reputation By Showing How Novartis Turns Science Fiction Into Science Fact 
• TLC Laser Eye Centers and 2e Creative TLC “Only TLC Sees You” Campaign 
• Thermo Fisher Scientific and Madras Global Putting Heart Into Science 
• Sanford Health and Lawrence & Schiller Sanford Lorraine Cross Award

Philanthropic Campaign

• Change the Ref and Area 23 Posts Into Letters 
• Colin’s Hope and FCB Health New York Not Out Of The Water [Individual names: Bedroom, Living Room, Play Room] 
• NOVA and Area 23 The Rape Tax 
• Research Foundation to Cure AIDS and Havas Health Plus Show Us Who You Really Are 
• Simon’s Heart and Dudnyk Protect Your Heart 

Multicultural Campaign

• Amgen and Emcay Repatha – Hispanic Digital 
• Novartis and Havas Village Hematology & Oncology Generation S Jordin Sparks Partnership 
• Sanofi Genzyme and Emcay Dreidel Dreidel – Gaucher Disease 
• Takeda (previously Shire) and Vue Health “A Mom Just Knows” 

Agency Self-Promotion

• Elevate Healthcare Welcome To The Jungle
• Heartbeat Anti-Awards—Demerit Badges 
• Klick Health Adaptive Brand Playbook  
• McCann Health New Jersey MHNJ Rebranding — “Create Amazing” 

TV Advertising Campaign

• Allergan and DDB New York Juvéderm It
• Amgen/Novartis and Arnold New York/Havas San Francisco I Am Here 
• Exact Sciences and Precisioneffect No More Excuses Cologuard TV Advertising Campaign 
• Regeneron and Intouch Solutions A Beautiful Pair 
• Sanofi Genzyme, Regeneron and Arnold Worldwide No Matter What Television Campaign 

Multichannel Campaign (Small to Medium Product Size)

• Amgen/Novartis and DDB Health See the Impact
• Avanir Pharmaceuticals and Neon Morning Migraine Food Truck  
• Bioverativ and DDB Health See the Future 
• Boehringer Ingelheim and FCB Health New York See The Connection 
• Sonova International and Terri & Sandy It’s Not Just a Hearing Aid, It’s a Multifunctional Marvel 

Multichannel Campaign (Large Product Size)

• Boehringer Ingelheim/Lilly and Sharecare Don’t Miss A Beat 
• GSK Consumer Healthcare and Weber Shandwick We See Your Pain 
• Jazz Pharmaceuticals and Greater Than One Feeding the Funnel: Driving patient diagnosis and treatment
• Pfizer and VMLY&R Ray Liotta – Celebrity Testimonial Campaign 
• Regeneron and Intouch Solutions A Beautiful Pair  

Product Launch

• Alcon and Elara Systems PanOptix Toric IOL VR Experience 
• Amgen/Novartis and Arnold NY/Havas San Francisco I Am Here 
• Avadel Pharmaceuticals and Fingerpaint Nature Calls 
• GSK and Wunderman Thompson Health Pronamel Intensive Repair Launch 
• Novartis and Biolumina The Kisqali Rethink MBC Campaign 

Orphan Product Marketing Initiative

• Alnylam Pharmaceuticals and Dudnyk Family Tree 
• Biogen and CDM New York Zac’s Play Day 
• Boehringer Ingelheim and Wunderman Thompson Health Ofev “Contagious” TV ad
• Sanofi Genzyme and Emcay Dreidel Dreidel – Gaucher Disease 
• Takeda (previously Shire) and Vue Health “A Mom Just Knows” 

Use of Immersive Technology

• Eli Lilly and Area 23 Get Up Alarm Clock 
• Foundation Consumer Healthcare and RxMosaic Plan B One-Step and 29Rooms Shine a (Neon) Light on Emergency Contraception 
• Merck Global and Klick Health Introducing I.D.A. (The Interactive Digital Assistant of the Future) 
• Novo Nordisk and Toddstreet Obesity Disease Bias Binaural Experience 
• Sunovion and Concentric Healthcare Experience Room to Breathe 

Use of Clinical Development Marketing

Finalists and winners will be revealed on awards night.     

Use of Payer Marketing

• Acadia Pharmaceuticals and Entrée Health New York Nuplazidconnect What to Expect Video 
• EMD Serono and Entrée Health New York EMD Serono Specialty Digest 
• GSK and McCann Health Managed Markets The Multiple Paths Campaign 
• Novartis and 2e Creative Novartis Surgical Coordinator Kit 
• Sage and Icon Postpartum Depression (PPD) Payer Awareness Campaign 

Use of Hospital or Healthcare Services Marketing

• CHI St. Alexius Health and Level Mpls Life’s Little Urgencies 
• Eyeconic Vision Partners (EVP) Eyecare and ReviveHealth See Goodness 
• Franciscan Missionaries of Our Lady Health System and ReviveHealth Raise Your Health Esteem 
• Kaiser Permanente and Wunderman Thompson Health Welcome to A Healthy Place – Kaiser Permanente Medicare advertising campaign 
• Penn State Health and ReviveHealth This is Penn State Health 

Marketing Team

• AstraZeneca Tagrisso Marketing Team
• Horizon Pharma Orphan Business Unit and Patient Experience Project
• Insmed Arikayce Marketing Team
• Novartis Sickle Cell Marketing Team
• ReachMD Marketing-Analytics Team

Marketer

• Carly Baron Amgen
• Jeordan Legon Alnylam Pharmaceuticals
• Darla Posey Lundbeck
• Jacquie Urquia 3M
• Maureen Shannon Sun Pharmaceuticals 

Young Marketer

Sponsored by 2e Creative

• Ryan Goldfarb Calcium
• Crystal Gouldey ReachMD 
• Nishant Maller Alcon
• Alexis Zarifis Intouch Solutions 

Agency Entrepreneur of the Year

• Faruk Capan Intouch Group
• Wendy Lund GCI Health 
• Marcia Miller StoneArch 
• Ross Toohey 2e 
• Jim Weiss W2O

Small Healthcare Agency

• Core-Rx Communications 
• CultHealth 
• Grey Matter Marketing 
• Havas San Francisco 
• Imre 

Midsize Healthcare Agency

• Calcium
• Concentric Healthcare Experience 
• Dudnyk  
• GCI Health 
• Havas Life Metro 

Large Healthcare Agency

• Area 23
• FCB Health New York
• Intouch Solutions 
• Klick Health 
• W2O 

If you have a question or correction to your shortlisted entry, contact Carrie Gavit at [email protected].

For tickets and more information about the 2019 MM&M Awards event, click here.

From the August 01, 2019 Issue of MM+M - Medical Marketing and Media