Running a fast-growing agency always takes guts, especially one trying to carve out a niche in public relations and social media. But to walk away from a client that accounts for 30% of revenue, just because it doesn’t align with the agency’s values? That’s an act of bravery that puts Megan Driscoll, CEO and founder of Evolve-MKD, in a league of her own.
That move, made in 2018, paid off in the agency ending 2019 with 30 employees and almost $10 million in revenue. (That’s on top of 2018’s increase of 8% to $6.5 million, despite the lost client.)
Our judges admire her goal of infusing her values into the organization. “It’s amazing to give up almost a third of your business on principle and still flourish,” says one.
The agency also gives away 10% of its profits to worthy causes, even as it continues to build its credentials in healthcare, aesthetics, dermatology and prestige beauty. That has amounted to more than $400,000 since the agency’s founding in 2014, including programs that support women, children and teens.
Driscoll is building the agency by cultivating relationships with physicians, consumers, key opinion leaders and tastemakers, offering clients day-to-day counsel and strategic direction. She has an eye for what makes news and who can make that news happen.
Before starting EvolveMKD, she was president of Behrman Communications, managing agency operations and offering strategic advice to more than 30 clients. She also worked for Emanate, Lippe Taylor, FleishmanHillard and Euro RSCG Life PR. She has a B.A. in public policy from the University of Chicago.
Sponsor: GCI Health