Medscape
Medscape and Medscape Business of Medicine

Medscape continues to deliver rich and broad resources, from customizable clinical news across more than 30 specialties to point-of-care tools that empower doctors and other HCPs. In 2017, annual reach hit 686,000 active physicians in the U.S. and 1.8 million outside the country.

This year’s judges were particularly impressed with advancements in the video arena. The upgrades included Medscape TV, which launched to provide longer format documentaries that explore clinical treatment trends for severe chronic illnesses. Content features care teams from organizations such as Mayo Clinic, MD Anderson Cancer Center, and Cedars-Sinai, as well as patient interviews and information on best practices, guidelines, and emerging therapies. At awards submission time, 34 series and 145 episodes had been created.

“Advancements in video content show a push to stay abreast of industry trends, as well as what HCP audiences are gravitating toward,” one judge said.

Medscape also noted technical improvements in video, including auto-play functionality, a variable-bitrate streaming player, and persistent video.

Other notable site enhancements included three new centers of excellence — two created in collaboration with the American College of Cardiology and one with the American Headache Society.

Physician crowdsourcing tool Medscape Consult, which launched in 2016, is proving valuable and has grown to include more than  400,000 users worldwide. Innovations in 2017 included up-down voting capability, the addition of comments, and the inclusion of medical students.


Finalists

Medscape
Medscape and Medscape Business of Medicine

HMP Communications
Consultant360

HMP Communications
Managed Health Care Connect

ReachMD
ReachMD: Smarter, Faster, Better Healthcare Education and Information

Rheumatology Global Medical Education, Eli Lilly, and Invivo Communications
Conversations in Motion On Demand — How to get the most from a time-pressured office visit

Sponsored by: MicroMass Communications

MicroMass is a healthcare marketing agency that applies techniques from health psychology and behavioral science to change patient and provider behavior in oncology, chronic, and rare disease. For nearly 25 years, MicroMass has worked with clients in the pharmaceutical and biotech industries to address behaviors that accelerate or impede brand success.