Imre Health, a division of the fiercely independent agency Imre, powered through 2018 with revenue soaring 93% to $11.5 million.
Imre Health primarily focuses on digital experiences and social marketing for life sciences firms, with offices in New York, Los Angeles and Baltimore. Team members work as one P&L across all departments, including creative, media planning and activation strategy. And teams practice design thinking: They invite patients, HCPs and caregivers into the strategic process to infuse empathy and warmth into solutions. It all adds up to the agency brand promise — taking a moment to listen can change everything.
It partnered with the Columbia Digital Storytelling Lab to conduct empathy training for its employees and developed a first-of-its-kind empathy brief that governs creative. It also helps position pharma brands closer to patients and providers, instead of at arm’s length.
“We continue to be more impressed each day with their commitment, passion and groundbreaking work. It’s all due to their team, a group of people incredibly committed to driving empathic communications in healthcare,” says client Meghan Rivera of Amag Pharmaceuticals.
The agency is LGBTQ-owned, and among its many charitable alliances are numerous animal rescue groups and the True Colors Fund, a nonprofit dedicated to ending homelessness among LGBTQ youth.
“Hang on to your hat,” one judge observed. “This agency is going places.”