Since joining Silverlight Digital in 2017, Joshua Katten has improved his clients’ year-over-year media results by an average of 11%. He also built a valuable new vendor database that scores media offerings on qualitative, quantitative, and third-party data inputs.
“Creating the new vendor database demonstrates his understanding of the need for campaigns to lift sales,” said one judge.
Katten came to Silverlight with experience studying methods of influence in college, but not a lot of knowledge about healthcare.
He spent a lot of time at conferences and talking to doctors about their workflow and how they receive and digest info before building the new vendor database.
“This database has been essential in analyzing media channels that reach target audiences at scale, while also factoring in variables such as understanding when audiences are most receptive and impressionable,” explained a Silverlight rep. “This new process has been effective in communicating the value of media investments to clients, diversifying their media campaigns to include new channels such as social, audio, and out-of-home.”
Katten’s colleagues noted he views his youth as advantageous in generating new ideas. He reportedly often uses his personal experiences with digital and social media to help sell his skills to clients and managers.
In the past year, Katten has helped devise the media strategy for an investigational RNAi therapeutic from Alnylam Pharmaceuticals, and worked on the inaugural media campaign for Jazz Pharmaceuticals’ acute myeloid leukemia treatment Vyxeos.
Sponsored by: GSW
GSW is a full-service healthcare communications agency that goes beyond advertising to create personalized brand experiences that involve, inspire, educate, and activate people through ongoing brand journeys. Integration with PR and medical communications agencies at Syneos Health drives complete communications solutions that build corporate and brand value, and deliver on the bottom line.