Carly Baron, an accomplished marketer who has worked on both OTC and prescription healthcare brands, is jury chair for the 17th annual MM&M Awards.
Baron, who won gold at 2019’s MM&M Awards show for Marketer of the Year, currently serves as Amgen’s executive director for neuroscience. She takes the reins from Otsuka’s April Mitchell, last year’s chair of judges.
“I am so honored to be the jury chair of the 2020 MM&M Awards to help celebrate the best marketing in our industry,” said Carly. “In our complex healthcare system, it has never been more important to find authentic and engaging ways to connect with patients and HCPs to help them make important healthcare decisions. I can’t wait to see what innovative and insightful work will be entered for this year’s awards!”
Watch the video for Carly’s submission tips:
- Give yourself enough time! Don’t wait to get those award submissions written and submitted.
- Judges are marketers and agency folks. So…you need to tell us a good story. We need to feel what inspired you, what the impact is on your customers and patients, and we need to feel the tone of your brand coming to life.
- Don’t skimp on the results! What data and analytics did you use to measure the impact?
- Be visual! People retain 80% of what they see and only 20% of what they read. So, don’t just tell the judges what you did well; bring it to life so they can have a front-row seat to the work you and your team developed, and the journey you took to deliver your awesome results.
MM&M is also accepting nominations for this year’s jury. The jury is composed of creative directors, brand marketers and commercial execs from both the agency and client sides, publisher/media and service sectors, who are chosen for their professional and wide-ranging level of expertise. Interested in being a juror? Nominate a colleague or yourself.
Awards submissions are due April 8 at 6 p.m. The cost of each entry is $415; any entries submitted after April 8 will incur a late fee of $235.
This year’s program includes one new category, Use of Influencer Marketing. Among other changes, the Social Media category has been split into two – paid and organic – and three existing categories have been renamed: Multicultural Campaign is now Diversity and Inclusion Campaign; Clinical Development Marketing is now Clinical Trial Marketing; and Payer Marketing is now Market Access Marketing.
The MM&M Awards are open to all agencies, clients, production companies, studios, marketing researchers and any other firms that produce or publish healthcare marketing materials or content. All categories relate to work or analytics created in the U.S. and Canada. International work can be considered as long as the campaign included a U.S. element and the U.S. element is submitted with the entry.
All entries must represent work that ran between April 11, 2019, and April 9, 2020. Qualifying campaigns must have been active for at least part of the eligibility period but need not necessarily have been launched during this time frame nor have run for the entirety of this window. New Product Launch eligibility period runs from January 1, 2019, to April 9, 2020.
Other key dates:
Judging Day is Tuesday, June 30, at Convene 101 Park Avenue in New York City.
The awards ceremony is October 8, 2020, at Cipriani Wall Street in New York City. Go here for more information about entries and tickets and to check out highlights from the 2019 MM&M Awards.
