MM&M Awards

Ross Toohey is a wild, weird entrepreneurial soul.

Crystal Gouldey started her healthcare career in 2017, and in a few short years has demonstrated purpose, vision and passion for what she wants to achieve in healthcare marketing.

Nishant Maller is a sharp and dedicated marketer, pushing digital and social innovations in the fast-growing retina portfolio.

As the leader of Amgen’s Aimovig marketing team in the U.S., Carly Baron has overseen one of the industry’s most shining successes over the past decade.

Jacquie Urquia is the driving force behind 3M’s product selector tool, FindMyAdhesive.com.

The Novartis team built on the relationship with the Sickle Cell Disease Association of America, creating Generation S, which has become a powerful platform for those with SCD.

The Patient Experience Project consistently helps patients, identifying medicines that address unmet needs for rare disease communities.

The campaign set out to change the conversation about health, shifting consumer perception of FMOLHS from just another health provider to a partner in health.

With a $9.4 million budget, Penn State Health delivered its distilled positioning — reinvesting in the health of our community — masterfully, driving impressive results.

To show patients and caregivers firsthand that the Nuplazidconnect journey can be uncomplicated, this effort helps them understand that they have access to clinical and financial assistance.