Horizon Therapeutics and Closerlook

When all is NSAID and Done

Chronic arthritis can be debilitating, but pain medicines come with their own challenges, including addiction, gastrointestinal and cardiovascular issues. Horizon decided to promote its NSAIDs — Duexis, Vimovo and Pennsaid 2% — as a portfolio. The result is a complete, end-to-end story delivering powerful educational and clinical content. Some 35% of non-bounce visitors request samples, visiting 3.6 pages per session.