Mount Sinai Health and DeVito/Verdi

They’re Out There  

New York City is full of hospitals. Mount Sinai wants people to know its groundbreaking work sets it apart. It saturated the city with ads highlighting medical breakthroughs, explaining that the hospital they choose can make all the difference in outcomes. And it wraps it all together beautifully with TV spots focusing on people “who are out there because they came in here.” The campaign drew 2.8 million new website visitors.