SILVER | Digital Initiative for Consumers of 2017
GSW and Eli Lilly
Lilly Oncology on Canvas
Lilly Oncology on Canvas began in 2004 as an art competition to help connect cancer community members. The competition element was dropped last year and submission categories expanded to include music, photography, and poetry. Judges thought GSW's relaunch campaign was beautiful and well executed. It reminded one judge of a Pinterest board. Outstanding results included more than 1.2 million social media impressions.